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18 Dec

Elie Saab Teams halloween toy capsule collection

halloween toy capsule collection

halloween toy capsule collection

PARIS — French lingerie label Aubade has called on Elie Saab for a capsule collection playing on the couturier’s sense for luxurious materials and red carpet glamour.

The 17-piece line will span lingerie and nightwear, respectively titled “My Desire” and “Whimsical Affair,” with 4 bra styles, 4 bottoms in addition to suspenders, bodies, long silk pants and a kimono.

This marks the primary time that the couturier has worked on lingerie, a “very personal and intimate item” that he had never worked as a full line before, Elie Saab told WWD by email.

“Lingerie has a vital place in women’s wardrobes, enhancing and molding the body. Well-chosen lingerie can change the silhouette and the best way an outfit looks,” he continued, noting that this collaboration enriched the Elie Saab universe with “a coherent product alternative that addressed the several needs of our clients.”

Aubade’s brand and product director Samar Vignals described the collaboration with the couturier because the meeting of two universes, an “encounter that was like sharing the dedication to high craftsmanship and the shopper,” an “empowered woman with a way of luxury.”

Conversations began with fabrics and continued with experimentation on embroideries, Vignals said, leading to pieces using geometric embroideries, offered in a “Naughty Black” colorway with gold thread and a fragile pink called “Love Affair.” A bejeweled Elie Saab logo in gold-tone zamac completes each design.

“I worked every bit of the gathering to be worn as a garment or an undergarment,” the couturier said, stating cutout elements that blended “the lingerie universe with that of ready-to-wear” due to strategically placed elements that kept the concept of lace and transparency while remaining suitable for daywear.

This collaboration also slot in with Aubade’s desire to explore the territory between lingerie and rtw. Some pieces were designed to “complete the wardrobe,” Vignals said, noting how underwear-as-outerwear trends saw bustiers paired with blazers or camisoles worn in the course of the day with lace and transparent elements on bodies, bustiers and camisoles strategically placed to be suitable as daywear.

Previous Aubade collaborations have included capsules with couturiers Christian Lacroix, Viktor & Rolf and, most recently, Iris van Herpen; the Karl Lagerfeld brand, Chinese artist Hong Wai, and swimming champion Camille Lacourt for a men’s swim range.

The Elie Saab x Aubade collection shall be available from July along side the lingerie specialist’s fall 2023 offering. Bra sizes will run as much as a G cup in certain styles, while bottoms will go from an XS to an XXL. Loungewear will go from XS to XL.

A lot of the line shall be sold within the lingerie specialist’s physical and online stores, in addition to its retail network, with retail prices going from 80 euros for a tanga to 300 euros for the negligee within the nightwear range, with a two-piece underwear set priced at around 200 euros.

A further dress, priced over 1,500 euros, shall be exclusive to Aubade’s e-commerce and chosen malls. It is going to include complimentary retouching, congruent with the expectations at this price range and furthering the couture impression of the road, Vignals said.

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