The primary line on the web site’s copy for Ellis Brooklyn Florist Eau de Parfum exclaims that the scent “is a celebration of citrus floral.” On paper, because of this the fragrance is a celebration of my two least favorite categories of perfume. But two things drew me to call in a sample anyway: For one, it was created in collaboration with DSM-Firmenich principal perfumer Frank Voelklwho also worked on my two other favorite Ellis Brooklyn scents, After and Sun Fruit. For 2, the bottle is a pleasant shade of hot pink that stands out against my collection of otherwise mostly clear-glass-with-a-black-or-gold-cap fragrances.

Sometimes, judging a book by its cover results in a positive final result. The primary sniff elicited from me an audible “oooh,” and Florist quickly became one in all my go-to scents. The total-size bottle sits front and center on my desk; I’ve found myself reaching for it at the same time as the weather grows colder and the remaining of my fragrance wardrobe starts leaning toward the nice and cozy and spicy. I’ve also since acquired the mini version: A 7.5 ml bottle that’s perfect for travel and, most significantly, looks like an adjunct that may include an American Girl Doll.

As an alternative of the somewhat “dusty” profile I get from quite a lot of floral perfumes, the honeysuckle and pear notes on this mix give it a sweet — but not sickly — undertone. The pear, particularly, is something special. Based on Voelkl, that is the primary 100% natural extract of pear on Firmenich’s perfumer’s palette, created using Firgood, a “a solvent-free natural extraction that uses only the water that’s inherent within the biomass’s cells to supply highly pure and authentic olfactive identities.” Mainly, which means Firmenich is in a position to extract fragrances from items they were never in a position to extract from before. To place pears into perfume, Voelkl says, scientists would previously have needed to depend on techniques like headspace technology to recreate the fruit’s scent.

The pear note “adds a novel brightness and vibrancy on top,” Voelkl says. “The juicy fruitiness gives you the impression of biting right into a fresh pear.” As I write this, pear season has just resulted in my neck of the woods, but my recent memories of the various pears I had for breakfast throughout October confirm his assessment. Florist also triggers some less-recent memories with its gardenia, honeysuckle, and jasmine mid-notes, a mix also utilized in Viva La Juicy, an iconic fragrance that launched toward the top of my highschool days.