Dior has dressed the Pink Palace in toile de jouy for summer.

The French fashion maison has taken over the legendary Beverly Hills Hotel’s cabanas and pool for its Dioriviera pop-up.

This yr, along with a pink and grey toile de Jouy capsule collection, highlighted by a “Beverly Hills” branded Book Tote that’s an ideal match for the summer of Barbie, there may be a spa component to the takeover. Only-in-L.A. treatments offered in a poolside cabana feature the L’Or de Vie skincare line and recent Dioriviera fragrance by Francis Kurkdjian, a combination of fig and rose.

Perched on Sunset Boulevard, the 111-year-old Beverly Hills Hotel was designed by Pasadena architect Elmer Grey as a lush, pink-painted, Mediterranean hideaway, and stays one in all Hollywood’s most iconic spots.

Stars from the Golden Age to the TikTok era have lunched, lounged and had romantic liaisons on the hotel and bungalows, including Clark Gable and Carole Lombard, Marilyn Monroe and Joe DiMaggio, Kim Kardashian and Pete Davidson, Elizabeth Taylor, Robert Evans, the Beatles, Reese Witherspoon, Katy Perry and more.

L.A. native Laura Dern grew up visiting the hotel together with her mother, Diane Ladd, and her godmother, Shelley Winters. She told the Los Angeles Times in 2012 that arriving on the Pink Palace, because it is understood, felt like “entering a birthday cake.”

Swimming champion turned movie star Esther Williams posed for glamour shots on the diving board in 1939, and Faye Dunaway learned strokes within the pool for her role within the 1981 film “Mommie Dearest.”

More recently, Beyoncé and Jay-Z dined with the Easter Bunny on the Polo Lounge.

The Beverly Hills Hotel is one in all a series of Dioriviera worldwide summer activations slated for six Dior boutiques, 10 resort concept stores and nine pop-up boutiques.

This season Dior has reimagined the pop-up shops to resemble sand castles with sand-speckled partitions, and incredible life-sized sculptures of giraffes, lions, tigers, Dior sandals and Lady Dior bags.

Inside, Maria Grazia Chiuri’s resort pink and grey capsule collection complements the Beverly Hills Hotel’s own pink and green color scheme, with flora and fauna-printed bikinis and sun hats, cotton voile caftans, pleated skirts and over-shirts, mariner stripe T-shirts and anoraks, compact knit tops and miniskirts, visors, water bottles, boccie sets, Lady Dior wicker bags, espadrilles, sneakers, beach chairs, towels, surf boards and more. Prices range from $250 to $6,200 for fashion and accessories and $1,400 for the beach chair to $11,000 for the surf board.

All the hotel pool loungers, umbrellas and sunglasses are wrapped within the Dior print, and a special ice cream cart is ready as much as serve sweet treats.

Beside the pool, an indoor-outdoor Les Jardin de Reves Dior Spa Cabana offers guests 4 tailor-made treatments exclusive to this location within the U.S. There are two facials: L’Or de Vie Miracle, an antioxidant treatment designed to chill out micro tensions and achieve a glow, and Prestige Haute Precision to contour the eyes, lips and face and stimulate cell regeneration. Two massages are also on offer: the Recent Look Body, a slimming and firming treatment, and Constellation Body, a deep rest journey.

The takeover in Beverly Hills might be open until Sept. 4.

Along with Beverly Hills, the Bali, Malaysia and Roku Kyoto locations could have personalized pool areas.

Dioriviera began as a small pop-up store and beach capsule collection in Mykonos, Greece, in 2018, as a part of the trend of luxury brands courting consumers with temporary locations in holiday locales.

It has evolved into a very important a part of the business, blossoming right into a full summer collection with special souvenir pieces, akin to the “Beverly Hills” labeled Book Totes, knit tops, bodysuits and woven bracelets. The gathering has also grow to be a showcase for Dior’s burgeoning home category, with the signature toile patterns splashed on pillows, placemats, tableware and candles.

That is the second season Dior has come to Southern California for the summer. Last yr the brand took over the Rosewood Miramar Beach resort in Montecito owned by Los Angeles-based retail impresario and former mayoral candidate Rick Caruso. For that project, Dior branded the 80-foot Cabana pool and the bocce court, and filled a bungalow with resort wear.

Dior has been doing loads of warm-weather jet-setting this month. On May 20, the brand presented its 2024 women’s resort show in Mexico City, a tribute to feminist artist Frida Kahlo and native craftsmanship.