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10 Jul

Heristoria’s Second Chapter, Prada’s Latest China Partnernship, Ramy Brook

OUT OF OFFICE: LVMH Moët Hennessy Louis Vuitton’s platform for archival and historical pieces Heristoria showcased its second chapter in Paris until Sunday.

In line with Heristoria chief executive officer Gérosine Henriot, this second chapter was inspired by a visit to the Officine Générale Buly outpost within the Marais, positioned in a constructing that was once the Rudier foundry where artists like August Rodin and Antoine Bourdelle had their sculptures solid.

“Softness and calm reign supreme on this timeless place and this immediately evoked a way of unavailability, symbolized by the expression ‘out of office’ today,” the chief said.

On condition that “Out of Office” moniker, the 31-piece selection is a nod to escapism and explores a five-decade range between 1970 and the 2010s.

On this summer-minded selection are a zebra-motif spring 1973 Jean Patou dress from the ultimate collection by Michel Goma, the designer who took over after Karl Lagerfeld as artistic director within the mid-Nineteen Sixties; a spring 1986 sleeveless striped shirt from Kenzo; and a cream double-breasted linen dress from the Eighties that is a component of the “Fendi 365” ready-to-wear line.

Several Christian Lacroix-era Patou scarves in colourful designs are also in the choice, as are a brooch from Parisian jeweler Fred and a Seventies Disco Volante timepiece, a design launched in 1974 and nodding to the Space Age, from Swiss watchmaker Zenith.

A Fendi dress from the Nineties.

Alex Pommier/Courtesy of Heristoria

There have been also flagons of cognac from Hennessy and a picnic-ready kit from Veuve Clicquot that features a limited-edition bag cosigned with yachting specialist Riva.

The Heristoria concept launched in November 2022 with “Preface,” a set of heritage items and experiences reminiscent of a visit to the Kenzo atelier or Chateau Yquem vineyard. The primary chapter, “Time to Bloom,” was shown last May at The Cadogan hotel in London.

All items are one-of-a-kind and the Heristoria site is replenished as objects are unearthed, but won’t have scheduled “drops.” To not be confused with resale, every bit is pulled from the maisons’ internal archives, and the platform doesn’t offer peer-to-peer or strictly “secondhand” sales.

After the Paris showcase, the “Out of Office” selection might be available on the Heristoria website from Monday. — LILY TEMPLETON

NEW PARTNERSHIP: Prada has revealed a partnership with the Chinese Women’s National Football Team, in an effort to support talented young athletes and explore the world of sport.

Prada will provide outfits for the 23-player squad and delegates while traveling and at formal events, designed to provide the team “a fresh and contemporary off-the-field image,” Prada said in a press release.

The team’s official Prada uniform encompasses a black Prada blazer and matching dress pants, a crisp button-down shirt and sleek Prada loafers.

Members of the Chinese Women's National Football Team in Prada outfits.

Members of the Chinese Women’s National Football Team in Prada outfits.

Courtesy

The partnership kicked off because the team launched into a visit to Australia, where they’ll play within the FIFA Women’s World Cup in Australia and Latest Zealand. The games will begin on July 20.

Nicknamed “Steel Roses,” the Chinese players’ morale is high after winning the Asian Cup last 12 months. China, now ranked 14th on the earth, will tackle Denmark in its first group-level match on July 22.

Prada’s partnership with the team will proceed after the World Cup to incorporate “various vital summer fixtures,” reminiscent of the Asian Games 2023, which might be held in Hangzhou in September, and the Paris 2024 Olympics.

“The China Women’s Football Team has forged a world fame and is a source of inspiration for young female athletes, focusing public and institutional attention on a democratic and inclusive sport,” Prada said within the announcement.

The collaboration with the team is Prada’s latest initiative to foster strong links with the world of sport, promote a healthy brand image and diversify away from its reliance on celebrity endorsements, a high-risk endeavor under China’s current climate, despite its high returns.

In May, Prada tapped Chinese basketball player Shuyu Yang as its latest brand ambassador. With greater than 3 million followers on Weibo, Yang appeared in a series of photos and a brief film wearing pieces from the brand’s latest men’s collection.

Last January, the brand tapped Chinese table tennis player and Olympic champion Ma Long as brand ambassador, then followed up with a Douyin campaign featuring 4 acclaimed Olympics athletes who represent a big selection of beauty standards.

The campaign was directed by Hung Huang [who is also a columnist for WWD] and featured shotput athlete Gong Lijiao, marathon runner Li Zhixuan, water polo player Xiong Dunhan and Yang Shuyu. — DENNI HU

NEW LINE: Ramy Brook is entering the activewear space with a latest collaboration with Wolven.

On Thursday, the 2 brands will introduce a five-piece capsule including a bra top, skirt, legging and jogger. The Ramy Brooke x Wolven collection features two vibrant prints from Ramy Brook’s summer collection, inspired by Hawaii.

“I couldn’t be more enthusiastic about our collaboration with Wolven. As someone who prioritizes fitness in my day by day routine, I’m excited to include these pieces into my on a regular basis look and share them with others who share an analogous passion for sustainable, stylish activewear,” said Ramy Brook Sharp, founder and inventive director of Ramy Brook.

“We understand that lots of our customers have lively lifestyles, and we’re committed to providing them with comfortable and trendy clothing that they will wear each during and after their workouts. With this collection, our aim is to create versatile pieces that seamlessly mix style and performance, allowing our customers to feel their best irrespective of where they go. We’re excited to see how they integrate our activewear into their pre-existing Ramy Brook wardrobe,” she added.

A skirt and bra top from the Ramy Brook x Wolven collaboration.

A skirt and bra top from the Ramy Brook x Wolven collaboration.

Courtesy image from Ramy Brook.

Wolven is a community-based sustainable apparel brand focused on creating multifunctional activewear.

Kiran Jade, chief executive officer of Wolven, said, “At Wolven, we imagine in working with female-founded brands to amplify one another’s core message and create a more sustainable future for fashion. We’re thrilled to collaborate with Ramy Brook and mix our unique styles to empower women to feel confident, comfortable and conscious of their clothing decisions.”

Like all Wolven products, the gathering is produced from Oeko-Tex Certified Recycled P.E.T, an progressive, versatile vegan fabric created from recycled water bottles. The material is moisture-wicking, odor-resistant and soft.

The gathering ranges in price from $46 to $98 and might be available at RamyBrook.com and in Ramy Brook stores. — LISA LOCKWOOD

THE DOCTOR IS IN: After kicking off the Haus of Dreamers series in Venice, Italy — its birthplace — Golden Goose landed in Los Angeles on Thursday night in honor of Brian Woo, higher often called Dr. Woo.

The sought-after tattoo artist to the celebrities, born and raised in L.A., was one in every of five creatives tapped by the Italian brand to unleash creativity for capsules, alongside Fabio Novembre, Quannah Chasinghorse, Suki Waterhouse and Sunmi.

Dr. Woo

Dr. Woo

Michael Buckner for WWD

“It’s rooted and inspired by the epicenter of Golden Goose, where it’s created in Venice,” Woo said of his creations. “The spirit and the artisanal and craftsmanship of that city is an enormous consider the designs. And at the identical time, incorporating what I’m known for, and mixing all of them together to inform the story. Not of just the place, but how that place inspires me as an artist.”

The result’s a group of reimagined Super-Star sneakers, crewnecks and, exploring homeware, a porcelain plate.

Guests joked about snatching the $440 limited-edition item in the course of the celebratory dinner at Chateau Marmont, placed as a service dish before being taken away.

“Can we keep it?” mused Olly Sholotan, the young actor who plays Carlton Banks in “Bel-Air.”

“What a genius idea,” Italian actress Marta Pozzan said of the ornamental piece earlier during a cocktail hour at Maxfield, where the road is sold. It features Woo’s trademark artwork, showcasing grayscale roses and geometric, planetary designs.

Marta Pozzan

Marta Pozzan

Michael Buckner for WWD

“I find it irresistible,” she went on. “And he’s so iconic. I’m like, I wish I could get a tattoo tonight,” she laughed. “I don’t think so…”

Pozzan, who modeled within the brand’s 2021 Star campaign, wore a men’s blazer and jeans. “I like the best way their men’s suits me.”

She wasn’t the just one hoping to get inked by Woo, a subject of conversation all evening.

“I’ve desired to for a very long time,” chimed in stylist Simona Sacchitella.

They were joined by the likes of music artist Jackson Myles; skateboarder Cory Juneau; model Yovanna Ventura; actor Matt Cook; DJ-photographer Myles Hendrik; actor David Alan Madrick with fiancé, DJ-model-actor Shaun Ross, and artist Paris Brosnan.

“A few of it’s a stroke of luck,” Woo said of his profession. His clientele includes Miley Cyrus, Drake and Zoë Kravitz. “One other big part is doing and making things that you simply like, and listening to your instinctual gut — sometimes going against those feelings and sometimes following those feelings. I wish to take into consideration what’s next as well. That’s the largest challenge as an artist. You wish to create latest language, latest designs. And as awesome because it is being known for a certain look, a certain motif and design identity, it’s also the burden, because as a creative, you would like to expand and recuperate. It’s a circle.”

Golden Goose might be back in California, with a project within the works, said its chief executive officer of the Americas Silvia Merati. “It’s coming up in the following couple of years. America is an excellent strong marketplace for us.”

The business, founded in 2000 by husband-wife duo Alessandro Gallo and Francesca Rinaldo, is overseen by CEO Silvio Campara. In 2020, it was acquired by Permira, after being owned by The Carlyle Group for 3 years. It’s been a successful time for the corporate, which saw its revenues climb 30 percent to 500.9 million euros in 2022, compared with 385.6 million euros in 2021.

“We’ve been dreaming together to do something special,” she said of partnering with Maxfield for Woo’s collection. “Haus is a spot where they will dream a project and have it come to fruition.” — RYMA CHIKHOUNE

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