PARIS – Lancôme has appointed Hoyeon and Aya Nakamura global brand ambassadors.  

Hoyeon, a South Korean model-turned-actress, catapulted into stardom in her breakout role within the Netflix reality series “Squid Game.” She began modeling at age 16 and made her international runway debut five years later, in 2016, in Recent York. Hoyeon then modeled for a lot of designers, photographers and publications.  

For her role in “Squid Game,” Hoyeon won Outstanding Performance by a Female Actor in a Drama Series award on the SAG Awards. She also received a Primetime Emmy Award nomination for Supporting Actress in a Drama Series. 

Hoyeon has garnered 22.2 million Instagram followers. 

Nakamura, recently dubbed the “queen of French pop,” became a sensation together with her song “Djadja,” in 2018. The Mali-born, Afro-Trap star launched her music profession in 2014, on the age of 19, with the only “Karma” on Facebook. Fast-forward to today and her songs have been listened to six billion times, in keeping with Lancôme. 

Nakamura and the brand have co-created a movie concept. It’s a video documentary, coming out on YouTube this summer, featuring the songstress on the road to Accor Arena live shows.

Hoyeon and Nakamura’s appointments come soon after YouTube and social media personality Emma Chamberlain became a Lancôme global ambassador. Such recent faces, with large Gen Z fan bases, don’t mark a change in paradigm for the brand, but an evolution, in keeping with Françoise Lehmann, Lancôme international president, at L’Oréal. 

“What are the channels that make them a source of inspiration? That changes,” she said. “These women have founded their success on a referential that differs from that of the previous generation — and that’s a big change.” 

Here, Hoyeon and Nakamura talk beauty, fashion and crafting their art. 

Hoyeon Discusses Beauty and Role-playing 

WWD: What in regards to the global ambassadorship at Lancôme do you discover most interesting? 

Hoyeon: It was personally an enormous honor to give you the option to hitch a gaggle of such wonderful actresses that I even have long admired. I even have at all times considered Lancôme to be a brand that works with women who’re beautiful each inside and outside.  

WWD:  What do you would like to precise through the role — especially as Lancôme’s first face from South Korea? 

H.: It would give me a probability to give you the option to share the worth of great thing about many Asian women all over the world. This also allows me to share and communicate the many various shapes and types of beauty that not only women, but people anywhere, have inside themselves.  

WWD: What are a few of your key beauty secrets? 

H.: Mainly, drink quite a lot of water. Hydrating inside is more necessary than hydrating outside. I used to be so late in taking good care of myself, but recently I’ve been going to the spa. I even have a facial massage with a hydration mask once per week.  

WWD: You’ve deep roots in fashion, comparable to with Louis Vuitton. What’s your personal fashion style? 

H.: I at all times wish to be seen in a way where it doesn’t appear like you are attempting too hard, but you’re still presentable and put together. It’s within the little details. So I like to take care of a cool, chill and natural vibe, but possibly add just a little bit pop of color.  

WWD: What have been probably the most difficult and exciting things about your role in “Squid Game,” your first acting experience? 

H.: There have been so many challenges. If I were to decide on one, it must be the way to turn into confident on set, because I used to be so inexperienced. Probably the most exciting thing was how I used to be in a position to live as a unique person during that point, in a position to absorb and express in [my] own way words spoken by one other person or one other figure.  

WWD: What was it like filming Apple TV+’s thriller “Disclaimer”? 

H.: I actually enjoyed working with the entire crew, especially Cate Blanchett. I didn’t used to have a selected role model in my life, but now I would like to say my role model is Cate Blanchett. I learned quite a lot of lessons from her. Just watching her and her presence, it made me feel I desired to grow into a girl like her. 

WWD: What other kinds of characters might you be excited by playing next?  

H.: It’s not that I even have a selected sort of character or a selected genre that I would like to do, but I would like to portray characters which can be human, above all else. I might really like to portray as many various human archetypes as possible.  

Aya Nakamura Dishes on Music and Style

WWD: What about Lancôme drew you to turn into its recent global ambassador? 

Aya Nakamura: For my part, Lancôme has at all times been the reference brand for cosmetics, and I feel it’s cool to partner with this brand because it is going to be surprising. We now have quite a lot of projects coming up which can be super exciting, and we’re excited to unveil all that. 

WWD: What messages do you would like to impart within the role? 

A.N.: I would really like that folks gain self-confidence, that they tell themselves “I can do it,” if they offer themselves the chance. Don’t listen an excessive amount of to others, and concentrate on your goals. 

WWD:  How do those messages chime together with your music’s message? 

A.N.: I’m super spontaneous with my audience, and I feel that’s one in every of the things people appreciate and follow me for. I don’t pretend. I’m frank and honest. 

WWD: What are a few of your key beauty secrets? 

A.N.: Beauty is all-encompassing — style, makeup, hair and attitude. When you are confident in yourself and also you appreciate who you’re, people will feel it. 

WWD: “DNK” just dropped. How would you describe that album, vis-à-vis your others? 

A.N.: It’s an album that talks mostly about love. I attempted to explore romantic relationships. There are uptempo tracks with a more zouk ambiance in some parts that remind me of evenings of my younger years. There are some tracks that brought me out of my comfort zone with more acoustic productions that emphasized my voice without effects. Like for “J’ai Mal,” for example, I attempted to be as honest as possible. 

WWD: You’ve been called the “queen of French pop” — how does that feel? 

A.N.: It’s gratifying, obviously, but “Nakamurance” doesn’t have borders. I really need my music to proceed exporting. 

WWD: You’ve had a longstanding link with fashion — starting with having studied it, and including an in depth working relationship with Simon Porte Jacquemus, for instance. How do you describe your fashion style, and the way has that evolved? 

A.N.: Fashion is an actual passion for me. I’m hyper-flirtatious, and I am keen on trying recent styles. With my notoriety, I even have access to rather a lot more showrooms, fashion week, etc. And that nourishes me to create on a regular basis outfits. It evolves on a regular basis — that’s what’s cool with fashion. There are hyper-young and hyper-creative designers who offer a recent vision of fashion. It’s all the pieces that I like.