LONDON — Greater space.

British beauty retailer Space NK has upsized its Westfield London store in White City, making it the brand’s biggest retail destination.

The 25,000-square-foot store opened its doors on Monday. 

“The shop represents the physical evolution of Space NK: a more customer centric, welcoming environment with more brands, more selection, more exclusives all there to be touched and tried along with our expert staff. With more stores to come back from our business in 2023, we’re proud to proceed to innovate, with our customer at the center of all the things we do,” said Andy Lightfoot, chief executive of Space NK.

The Westfield store includes a play table for purchasers to check different products; two treatment rooms offering facials; expert pods for purchasers to sit down down with a staff member to learn more a few beauty brand or product; a dedicated fragrance area; and an area for purchasers to refill their Space NK Hand & Body empties, in addition to recycle their used beauty packaging.

“The opening of Space NK’s largest store in its portfolio at Westfield London is testament to our continued investment in our spaces. Health, beauty and wellness is a rapidly growing sector at our London centers and the wonder destination’s recent flagship store signals the strength and appeal of the brand’s unique luxury offer and customer experience,” said Kate Orwin, leading director U.K. at Unibail-Rodamco-Westfield.

On Monday, Sephora announced that its first U.K. store will open in March at Westfields White City shopping mall — marking a return to the British market, which they’ve been absent from since 2005.

“The timing has been an issue of really finding the best method to enter the market and after we purchased Feelunique just over a 12 months ago now, that was the right time to have the ability to come back back in,” Sarah Boyd, the brand new managing director of Sephora U.K., told WWD.