Aeir, a latest luxury fragrance brand that joins technology with sustainability, goals to usher in a latest era on the planet of fragrance. 

Founded by Jana Bobosikova and Tesla alums Rodrigo Caula and Enrico Pietra, Aeir launches its Mini Fragrance Discovery Set, $69, on Sept. 29 at Neiman Marcus. 

The invention set features the brand’s 4 debut scents — Wet Stone, Grand Rose, Suede and Virgin Olive — while full sizes will follow in October, all encased in refillable aluminum containers and retailing for $120 each.

Moderately than extracting natural materials for the event of its fragrances, Aeir has implemented bioengineered formulations that mimic notes the brand is trying to copy, akin to palo santo, sandalwood and rose, without depleting natural resources.

“Trees are functional — they’re not there for us to chop them down simply to create [fragrance] oils after which disappear,” said Caula, noting that sandalwood and palo santo trees are most ripe for oil extraction upon maturation, which is generally many years into their lifespan. 

“Should you take into consideration that within the context of the high volumes that these massive perfume brands are cranking out, they should be chopping down plenty of trees to get the pure scent profile they’re after, and these aren’t trees which are growing back after one 12 months,” Caula said. 

One other good thing about Aeir’s synthetic, water-free formulations is the brand’s ability to create scents that otherwise are usually not naturally occurring.

“With Grand Rose, as an illustration, it’s very smoky, very powdery, just a little bit dusty, and with the usage of the biosynthetic rose, you begin to bring to life this latest profile and this latest character that you just wouldn’t normally give you the option to create using nature,” Caula said. 

Virgin Olive melds notes of oak, terracotta and cannabis, while Suede combines leather, bergamot and velvet plum and Wet Stone has a smoky, violet composition. 

The brand also has a Web3 membership platform called Aeir ID, which consumers can gain access to for a one-time payment of $69. Through the platform consumers can access exclusive drops and create a personalised refill schedule. 

“We’ve form of taken plenty of the philosophy of Web3 but form of baked it right into a platform that’s very easy to make use of, and doesn’t have those high learning curves which are often related to Web3,” Caula said. 

Aeir ID also contains a “Tap to Collect” feature that permits consumers to “tap” their phones using NFC (near-field communication) technology and collect items — whether or not they be product codes, discounts or collectibles — of their Apple Wallet. 

“It’s almost like a shiny pack of cards you get to unlock,” Caula said of the combination. 

While Aeir is exclusively available direct-to-consumer and at Neiman Marcus until the tip of the 12 months, the brand will launch at Violet Gray initially of 2023, with the brand’s founders hinting a variety of other retail partnerships could possibly be on the horizon.

“We imagine the following 100 years of fragrance will probably be defined by this approach, and Aeir is the primary company to go on the market and prove that there’s a greater method to create luxury fragrance,” Bobosikova said. 

The brand’s founders estimate Aeir will do $5 million in first-year sales, and upward of $30 million during its second 12 months available on the market. While the brand is specializing in fragrance in the meanwhile, its ultimate goal is to bring its ethos to several different arenas. 

“We imagine Aeir as being the following luxury brand for a latest generation,” Caula said. “The ecosystem of products that can fit inside our brand, our approach to our carbon footprint, biochemistry and all these different touchpoints will eventually expand throughout different categories.”