Ipsy has grow to be considered one of the primary beauty corporations to follow up on commitments to Black businesses that it made in June, following the police killing of George Floyd.

Then, Ipsy said it will dedicate a minimum of $5 million to the event and amplification of Black-owned beauty brands. Now, the corporate has laid out its plan, which incorporates bringing in greater than a dozen Black-owned beauty brands for the corporate’s signature Glam Bags and making a $1 million fund for Black-owned brands to take a position in product sourcing.

Apart from the $1 million fund, a minimum of $4 million will go toward subsidizing the price of Glam Bag participation for the brands, and spending to “double the marketing value” for those brands, in line with a spokeswoman for the corporate.

Ipsy chief executive officer and cofounder Marcelo Camberos said in an announcement that the corporate is forecasting a $7 million total spend, barely above the unique $5 million commitment, before the top of 2021, with plans to extend that investment in future years.

Latest brands include: Basic Beauty, BeautyStat, Briogeo, Buttah Skin, Eden Bodyworks, Fenty Beauty, Innate, Jersey Shore, Mented, Mischo, Mistik, Pat McGrath Labs, Saint Luxe, Super Sativa, Twisted Sista and Uoma. Three brands will exit in January Glam Bags, and other brands shall be included in Glam Bags all year long, Camberos said.

“We search for brands with compelling stories, high-performing products or revolutionary ingredients that we all know will resonate with our members,” Camberos said.

Ipsy’s January follow-up comes roughly six months after flocks of beauty corporations made commitments to the Black community. Six months later, only just a few have issued updates.

After participating in Uoma founder Sharon Chuter’s Pull Up for Change campaign, which asked corporations to reveal the proportion of Black employees of their workforces, Milk Makeup issued a six-month update, noting that Black employees now make up 13 percent of the corporate, up from 9 percent in June. And Biossance issued a three-month update, saying it had increased Black representation in its workforce by almost 40 percent.

For more from WWD.com, see: 

Beauty’s Brand-As-Activist Phenomenon

Fashion’s Progress on Diversity? Frivolously Productive at Best, Modern-day Segregation at Worst, Say Industry Activists

Racism at Retail: Beauty Segment Must Revamp, and Fast