MILAN — Minotti, the Italian luxury furnishings company famous for sleek designs like its Van Dyck table and Hamilton sofa, will open 10 recent stores by the tip of this 12 months. 

Minotti co-chief executive officer Roberto Minotti told WWD that 2023 is about exploring recent areas of business and consolidating the corporate’s goal markets, ruling out acquisitions within the near-term. 

Minotti’s father, Alberto, began a small-scale artisan workshop in 1948 and quickly saw it rise to an industrial reality throughout the boom of the Sixties. Roberto now runs the corporate side by side along with his brother, Renato, and the 2 have been credited with pioneering growth and international expansion since their father’s death within the ’90s. 

Openings include second-tier cities like Shenzhen and Chongqing in China; Seoul; Kobe, Japan; Marbella, Spain; Lisbon, Portugal; Dusseldorf, Germany; Casablanca, Morocco; Tunis, Tunisia and Mumbai, India. 

Across the board, interior brands are specializing in smaller cities, because the pandemic prompted consumers of luxury goods to look for larger houses and more outdoor space in areas outside the normal metropolises.

For instance, Italy’s leading high-end design, furniture and lighting company Design Holding, which comprises leading brands B&B Italia, Flos, Menu, By Lassen, Lumens, Louis Poulsen, Arclinea, Maxalto, Azucena and Fendi Casa through a three way partnership with the Roman fashion house, is gearing as much as unfurl a recent store concept to finish the house, targeting first- and second-tier cities within the U.S. and Asia. 

Family-run peer Molteni Group, with sales of 460 million euros in 2022, will open a further 24 stores in 2023 with recent doors slated for Frankfurt; Belgrade, Serbia; Mumbai; Melbourne, Australia, in addition to countries comparable to Singapore, Panama and Mexico.

Minotti said one other focus is its interior decoration department, which specifically deals with the inside design of Minotti’s flagship stores. “Our first aim is to hearken to the market, adopting our code to the emerging trends, respecting the cultural heritage [and] evolution of latest lifestyles,” he said, adding that Minotti Studio is an incubator of prized skills throughout the creative supply chain — from architecture to interior design, from prototyping to engineering, from graphics to visual and from marketing to communication.

Minotti Studio gives shape to designers’ ideas and projects, channeling their creative energies based on different cultural roots, in the event of indoor and outdoor collections for the residential and hospitality segments. These collections reflect the Minotti identity in addition to the evolution of living habits that are more focused on the harmony of the house, open spaces and convivial living.

One in all its latest retail sites is positioned in Florence’s Piazza Strozzi where Minotti imbued the historic grandeur of the Renaissance-era setting with its contemporary “European Domestic” vision illustrated with its Connery and Roger models by its longtime art director and collection coordinator Rodolfo Dordoni, the Lars and Sendai by Japanese Danish duo Inoda+Sveje and the Boteco tables by Brazilian modernist architect Marcio Kogan. 

In 2022, Minotti saw sales rise 17 percent to 230 million euros versus 2021. Looking ahead, the corporate is concentrated on growing in markets just like the Middle East, where it has each flagship stores and sells through established retailers like regional luxury furniture hub Aati. “It’s a growing market with great potential where we would like to increasingly develop our network of strategic and industrial objectives,” the co-CEO said.

At the identical time, Minotti has its eye on emerging markets and fascinating rising digital native generations who embrace Minotti’s futuristic style on vacation and at home. “We always remember to be effective and attractive in the attention of a global and globetrotter consumer, who we hope will recognize itself in our style and product. We would like to continue to grow, consolidate our key markets whilst exploring recent business areas,” the chief said.