Jaden Smith attended the launch of his MSFTSrep’s fall 2022 collection in London at Selfridges in a glance from the most recent release.

The actor wore the brand’s anti-Federal Reserve puffer jacket featuring a graphic of bankers and financiers attending a gathering on the Federal Reserve. He coordinated with a pleated skirt and light-wash denim jeans with images of cymatics on the legs.

Smith literally topped off his look with a big flower-shaped headpiece he used to border his face; he embraced the style earlier at Stella McCartney’s spring 2023 runway show during Paris Fashion Week.

MSFTSrep was cofounded in 2012 by Jaden and his sister Willow Smith, together with actors Moises Arias and his brother Mateo Arias. Since launching the brand they’ve showcased it at Pitti Uomo and the label is stocked at Saks Fifth Avenue, Farfetch, Mr Porter and The Webster. The road focuses on gender-neutral apparel, playing off much of Jaden’s style sense.

The launch at Selfridges marks the second time the creative celebrated with the department store. Last yr he gave a one-off performance for the launch of MSFTSrep’s fall 2021 collection and his Latest Balance Vision Racer collaboration at the shop. Smith collaborated with Selfridges in September 2019 to rework the indoor skate bowl into the shop’s recent designer street room.