Twenty-six years after founding his jewelry brand, James Taffin de Givenchy is breaking into recent beauty territory.

Taffin, de Givenchy’s namesake couture jewelry brand, is unveiling its first fragrance collection. Called Les Couleurs de Taffin, the gathering includes seven scents, each priced at $450. The range will mark its debut at Bergdorf Goodman on Monday.

The superb jewelry brand began in 1996, specializing in one-of-a-kind pieces with unconventional mixes of materials, comparable to diamonds in ceramic settings. It’s that very same tension between the weather he hoped to create with the fragrances.

“I’ve been fascinated by the fragrances since 2000, after I opened my first space, I actually desired to go into the fragrance business. I believed I’d do a single fragrance that I’d actually hand out to my client, but it surely was something I believed was missing in the jewellery world as an extension of what we do.”

Each of the bottles consists of handmade glass, contrasted by carved picket caps. The seven fragrances are named for the colours of their bottles, comparable to Le Rose No. 1905, with notes of cumin, geranium, raspberry, turkish rose and cinnamon or Le Gris No. 421, with notes of bergamot, white freesia and sandalwood.

“I believed it was the best time to make these little jeweled bottles, which have the identical idea of my jewelry: precious, but not pretentious,” he said.

But that’s to not say he had a straightforward time developing the gathering. “I didn’t realize it was going to be so complex, I actually did think it was going to be a better task. It’s so complex to have chemistry and to make sense and to combine those things to truly give you a product that’s whole.”

It’s not unusual for jewelry brands to expand into fragrance — Bulgari, Cartier, Tiffany, Graff and Mikimoto all have scent businesses. Though the gathering was five years within the making, de Givenchy has been distributing the fragrances to his top clientele to check the waters. 

He selected to partner with Bergdorf Goodman given his family’s history with the retailer — it was the primary Stateside partner of his late uncle, couturier Hubert de Givenchy. “It’s a continuation in a way, and a bit of little bit of an homage to my uncle,” de Givenchy said. “I feel this relationship goes to be an awesome one.

“We’d like to seek out the best crowd. We have now fragrances that may go specifically to Latin American clientele some that may go to the Middle East. The American client is all recent to us,” he continued. “I feel Bergdorf is an ideal partner for us.”

Added Yumi Shin, Bergdorf Goodman’s chief merchant, in an email, “We’re thrilled to welcome Taffin fragrances, developed by the visionary aesthete, James de Givenchy, to Bergdorf Goodman. Each of the seven scents, not to say their beautiful bottles, reflect James’ masterful ability to expand our senses and deliver a very luxurious experience.”