California-based lifestyle brand Jenni Kayne is opening its second store within the Hamptons on Saturday — this one at 2 Fundamental Street in Southampton.

Kayne already has a store in neighboring Amagansett that opened in 2021. Each are everlasting locations.

The brand new 1,800-square-foot space offers the total range of Jenni Kayne products including apparel, accessories, home and apothecary items.

Jenni Kayne joins other fashion stores in Southampton comparable to Ramy Brook, Alice + Olivia, Ralph Lauren, Club Monaco, Fivestory, LoveShackFancy, Tenet, Henry Lehr and J. McLaughlin.

The brand new Jenni Kayne store encompasses a coastal-inspired palette of inspired neutrals which can be synonymous with the brand’s aesthetic. Grounding earth tones and natural oak create the ambiance for the brand’s elevated, effortless collections.

“We’re thrilled to proceed growing our brick-and-mortar presence within the Hamptons,” said Julia Hunter, chief executive officer of Jenni Kayne. “With 10 stores on the East Coast, 21 nationwide and 4 to still open this 12 months, that is just the start of Jenni Kayne’s worldwide retail expansion.”

Latest stores are slated for Nashville, Tennessee; Charlotte, North Carolina; Naples, Florida; and Philadelphia.

Jenni Kayne plans a series of events and pop-ups inside the space this summer. A grand opening party is about for Saturday, where visitors can enjoy wine from Avaline while making custom floral bundles, and on Sunday, complimentary mini-facials can be given to visitors from noon to three p.m. featuring Jenni Kayne’s Oak Essentials skincare collection. Customers will receive full-size Nightly Retinol & Each day Vitamin C Serums from Oak Essentials with a minimum purchase of $395.

On July 8, a special pop-up with Brooklyn-based baker L’Appartement 4F can be in-store selling handcrafted small-batch French baked goods starting at 11 a.m. And from July 14-16, Hatch will pop up at the shop, selling elevated maternity essentials.

Other events include a visit Aug. 12 by The Connectist Anita Hodosi, a psycho-spiritual coach, and on Aug. 23-25 can be a Callidae trunk show featuring a curated assortment of horseback riding apparel.