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28 Jan

Joya Studio, Shantell Martin Make Dual-Scented Candles – WWD

Joya Studio has kicked off a partnership with multihyphenate Shantell Martin, in the shape of two candles on the market on Joya’s website. Coming in an ordinary 6.5 oz. size and an additional large 46 oz.-sized artist’s edition with 22-karat white gold accents, the costs range from $48 for the previous to $700 for the latter.

The votives of every size are adorned with Martin’s artwork. 

Joya founder Frederick Bouchardy said his mandate for the collaboration was broad. “The thought was to make a scented product that inspires creatives,” he said. “I took that broadly. To encourage creatives may very well be the aesthetic or non-aesthetic appearance of it, after which, we are able to use fragrances that literally encourage people to do their best work.”

To that end, the fragrance features two fragrances layered top-to-bottom, allowing the scents to vary because the candle burns. “Fundamentally, it’s a project in regards to the passage of time. We effectively engineered this solution for this design challenge,” Bouchardy said.

The primary scent is named “Silk Pajamas” with notes of clary sage, lavender, chamomile, cardamom from Guatemala, geranium, rose blossom, lily, coconut, violet leaf, amber and pale musk. The second, called “Dragon Well,” includes green tea, ocean air, cyclamen, heliotrope, vanilla flower, tuberose, jasmine petals, cedar leaf, amber and sweet musk.

The previous is a coloured black wax; the latter is undyed. “We’re giving sensory cues,” Bouchardy said. “How do you’re feeling in regards to the time you’ve spent on a project, and is it time to maneuver onto one other? The execution could be very easy, and it’s beautiful after they melt into one another.”

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