A panel including Kate Moss, Kendall Jenner, Natalia Vodianova, Jeff Koons, Baz Luhrmann, and J Balvin will judge NFT submissions for the charitable digital art competition led by the AIDS Research non-profit organization amfAR and Prospect 100.

Billed as a recent way that can “revolutionize how you’ll be able to support the mission to finish the worldwide AIDS epidemic,” the Global Design Competition invites designers from around the globe to create backgrounds for amfAR’s NFT collection, inspired by its work and Pride Month. Submissions close on July 9.

Some 100 artists can be chosen and have their work randomly combined with amfAR’s character in addition to a lot of high-profile figures from the art world to form amfAR’s debut NFT collection.

Having raised $1.7 million for the Ukrainian government via a web-based NFT design competition last yr in partnership with FAIR.XYZ, the amfAR NFT collection will go on sale, with 100% of proceeds going to assist achieve the mission of ending the worldwide AIDS epidemic.

Harry Beard, cofounder of Prospect 100, an organization that was founded on the concept “design might be used as a force for good and we’ve got been very proud to make this a reality,” believes that “we’re on the beginnings of what has the potential to be essentially the most impactful digital art project in history” with the launch of the competition.

Kyle Clifford, chief development officer at amfAR, called the partnership “a terrific opportunity to boost money to support the dedicated researchers pursuing a cure.”

Vodianova, model and founding father of Naked Heart Foundation, added that “AIDS stays a serious global public health issue, and amfAR’s related research efforts end in immense positive impact. The creative industry influences people of all generations throughout very diverse geographies, and the facility of our voices should proceed to boost awareness to stop infections and eliminate stigma.”