LONDON — Freelance author and editor Kathleen Baird-Murray has let her curiosity get the perfect of her, and launched a podcast where she asks beauty founders how they coped with the inevitable crises that got here with constructing businesses.

Called “Keeping Face,” the podcast launches Wednesday with Tina Chen Craig, founding father of U Beauty, talking about how, during one particularly difficult moment, she collapsed on the ground of her hotel room.

In other episodes, Baird-Murray talks to Frederic Fekkai; Bobbi Brown; John Legend, founding father of Loved01; and Charlotte Mensah, one among Britain’s top stylists and experts on natural, textured and mixed-heritage hair.

Mensah is the owner of The Hair Lounge on London’s Portobello Road, and built her salon business with a grant from The Prince’s Trust, which was founded by King Charles III. She was a guest on the king’s coronation in London on Saturday.

Baird-Murray asks guests in regards to the moment the whole lot disintegrate — or was about to — and the way they got back on target.

In an interview, Baird-Murray said it’s not the common beauty podcast, with top 10 suggestions, advice on blowouts or product recommendations.

“There’s a human interest level. So lots of these lives seem perfect — aren’t we all the time hearing about individuals who began their business — in every week — from the back of an envelope? Or from the kitchen table?” she said.

“We don’t hear in regards to the pitfalls or the hard graft, the times where things went really mistaken. I like knowing how people got round those issues, and continued, when lesser mortals would have given up,” she added.

Baird-Murray said she found it interesting that a few of her subjects refused to dwell on their fumbles or failures, and focused as an alternative on their achievements, while others talked about their reliance on numerology, astrology and psychics.

“I believe it’s because I used to be talking to people in very creative fields,” she said. “Probably, if I used to be talking to neuroscientists, I might not have been getting that.”

In all, they were a captivating group, Baird-Murray, who produced the podcast with ParkView Creative and with sponsor Renude, said of her guests. The podcast logo was designed by Paul McNeil, and based on Baird-Murray.

“What I loved about them is that they only do their thing. They work very much on instinct. The thing I kept hearing over and once again was the phrase ‘I never had a marketing strategy’ — and that fascinates me.”

Baird-Murray, whose articles, interviews and profiles have appeared within the Financial Times, British Vogue, Tatler, The Telegraph and Sunday Times Style, said she’s hoping to release a second season.

She’d like to sit down down with people including Glossier’s Emily Weiss; Demetra Pinsent, CEO of Charlotte Tilbury Beauty, and Barbara Sturm, whom Baird-Murray interviewed earlier this yr for the Financial Times.