Fabletics has a recent face for its latest campaign: Khloé Kardashian.

The TV personality and entrepreneur, a fitness enthusiast, has chosen an edit of activewear items for the brand. Showcasing a desert-inspired theme, the primary of two drops is out Sept. 8.

“Fabletics has been making beautiful, high-quality activewear for everybody from its conception,” Kardashian told WWD in an exclusive statement. Headquartered in El Segundo, California, Fabletics was founded in 2013. “I’m thrilled to partner with the brand on this edit as they rejoice the tenth anniversary. Merging my passion for fashion and figuring out was so natural. The goal was to create stylish looks that exude confidence and sweetness. From the small print of the sculpted sets to the nice and cozy, desert color palette that jogs my memory of California, I’m so pleased with how every bit turned out. Every look is flexible and meant for all activities, in or out of the gym. For me, this partnership was not nearly creating activewear product. It was a possibility to align with Fabletics in our joint effort to encourage more people to feel and appear their best.”

Made with Fabletics’ “Motion365+” and “Seamless” fabrics, the road includes sports bras, leggings, onesies, a cargo jacket and cropped hoodie. It ranges in size from XXS to 4X in colours like St. Tropez Coral, Palm Leaf and Terracotta. The gathering is priced between $34.95 and $109.95 for the brand’s VIP members and $44.95 to $139.95 for nonmembers. (The corporate has a VIP program that provides looks at discounted prices.)

“Khloé is an icon,” said Ginger Kessler, cofounder of Fabletics. “She’s an inspiring, resilient woman who’s known for her candor and strength. We’re excited to offer our members access to this special Khloé-inspired collection, every bit made with our most premium performance fabrics and detailed designs. As women who live and value an lively lifestyle, it was imperative for every bit to be tested by Khloé in her every day life as a fitness enthusiast, mother of two and highly successful entrepreneur.”