Kitty and Vibe, the Austin, Texas-based inclusive swimwear brand with a first-to-market sizing metric, has named its first celebrity investors and firstclass of creative designers.

Comedian Nicole Byer, actress Zoe Colletti and skilled tennis player Sloane Stephens will each design an exclusive swimsuit print and magnificence inspired by their respective personalities and private styles. The swimsuits might be available inside the brand’s swimwear lineup. Byer, Colletti and Stephens’ collections will launch for summer 2023. They’ve each invested an undisclosed amount in the corporate.

“I used to be searching for partners that may very well be evergreen partners, they might be part-owners of Kitty,” said Cameron Armstrong, founder and chief executive officer. She said her entertainment agency, FlyteVu, was key in securing the partnerships.

“My goal was to have three [partners] because now we have such a various community. We now have customers of all ages, sizes, backgrounds [and] ethnicities, and when searching for a star partner, doing only one didn’t feel right since it wasn’t reflective of our full community. The concept was to seek out three ambassadors that our customers could relate to, that reflect women across ages, sizes [and] ethnicities,” Armstrong said.

Armstrong noted that the ladies are diverse and were vocal in giving their creative ideas. She said Byer was probably the most vocal about silhouettes and inclusivity, and her styles will go as much as size 6X. (Most styles go as much as 5X.) Stephens was occupied with suits that might even be outfits and he or she wanted a cover-up option for every swimsuit, and Colletti was most involved with print creation and was inspired by vintage ’50s fashion, creating 4 different prints. Each of them designed eight to 12 looks.

Armstrong founded Kitty and Vibe in 2018, engaging consumers at every stage of development through social media polling and surveys, and using community-centric design. This has resulted in collaborative styles and a loyal customer base.

“All of our campaigns are one hundred pc Photoshop and airbrush free featuring real women, including Kitty and Vibe customers, supporting our brand’s core belief that every one bodies are beautiful and anyone is worthy of being a swimsuit model,” Armstrong said.

“When considering partners, it was imperative that we stayed true to our values as an organization, intentionally choosing inspiring women who truly embody and represent our ‘Kind Is My Life’ mission, our every day reminder to be kind to ourselves, our bodies and others. Each designer brings their very own energy and vibe to the brand, which might be reflected of their individual collections. We’re excited to grow our Kitty and Vibe community, introduce our swimsuit shopping solutions to every designer’s audience, and roll out these recent vibes,” Armstrong said. (Prints are known as “vibes” at Kitty and Vibe.)

The firstclass of creative designers represents the brand’s diverse community of consumers across various ages, body types, races and lifestyles.

“As as survivor of Hirschsprung’s disease, my torso has scars that may be seen in most swimsuits,” said Colletti, who just wrapped up “The Family Plan” with Mark Wahlberg and Michelle Monoghan for Apple TV+. “As a substitute of feeling self-conscious in regards to the marks on my body when wearing a swimsuit, I own them proudly because they reflect my strength and story. I like the Kitty and Vibe mission and their celebration of all body types, scars and all. As a partner, I would like to encourage body positivity and I hope my story can encourage others to feel confident in their very own skin.”

Byer, the host of Netflix’s Emmy-nominated competition baking series “Nailed It!” and who’s in a solo stand-up special for Netflix, added, “Swimsuits are for every person type, and we must always embrace our bodies for what they’re, regardless of the dimensions. I’m so excited to work with Kitty and Vibe, they get it. It’s no secret that I’m unapologetically myself, and I can’t wait to see my dream bikini come to life with my very own vibe.”

Stephens said, “As a female athlete, I’ve struggled to seek out cute swimsuits that flatter and fit my muscular construct. Once I heard about Kitty and Vibe’s transformative bikini bottom sizing metric, an enormous differentiator within the swimwear industry, I became a real fan of the brand and was so excited to finally discover a swimsuit that completely fit my booty. Kitty and Vibe celebrates all body types, and I can’t wait to share my personalized designs with the world.”

In designing swimwear, Kitty and Vibe takes each hip and booty sizing under consideration, making it the primary swimwear brand to make use of inseam measurements as a option to address the wide variation in sizing. Along with normal hip sizes, all Kitty bikini bottoms can be found in two inseam sizes to make sure a correct booty fit. All Kitty bikini tops are sold by cup size (A-H), and the brand is expanding into multiple band size offerings for select non-adjustable styles this yr.

Bikini tops are $58, bottoms are $52 and one-pieces range from $110 to $118.

The designs, that are all made in Bogota, Colombia, of sustainable and one hundred pc recyclable material, might be sold on the Kitty and Vibe website. Each swimsuit comes with a mood-boosting playlist, which Armstrong believes makes the swimsuit feel more like a friend. Each of the designer collaborations might be rolled out in May, June and July.