PARIS – Lacoste announced Wednesday that it had signed a 15-year worldwide licensing agreement with Interparfums SA.

Under the brand new deal that covers all perfumes and cosmetic lines, Interparfums might be tasked with the creation, development, production and marketing of Lacoste products each in selective distribution and the French sports brand’s retail network. 

The deal will come into effect on Jan. 1, 2024, after wrapping up Lacoste’s existing relationship with Coty, which can end in 2023 as previously reported.

The launch of a latest Lacoste perfume line is slated for 2024.

“Interparfums’ proven know-how and creativity might be key assets to proceed the event of our fragrance category, which plays a major role in Lacoste’s repute,” said Lacoste president Thierry Guibert in an announcement announcing the agreement, noting the continued potential of the fragrance category for the sports lifestyle label and “an approach that’s increasingly in step with the brand’s strong identity codes.”

Philippe Benacin, chief executive officer of Interparfums SA, described Lacoste as “an emblematic brand on this planet of fashion and sport with a really high level of awareness and desirability throughout the world,” lauding the  “clear and precise vision of the brand’s great development potential” of Lacoste’s leadership team.

Interparfums SA is the French subsidiary of Interparfums Inc., currently holds the exclusive worldwide licenses to develop and distribute fragrances for a variety of high-end brands, including Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Moncler, Montblanc and Van Cleef & Arpels. It also owns Lanvin fragrances and the Rochas brand.

Coty had managed Lacoste’s fragrances for the past six years and stressed that in its tenure, Lacoste men’s fragrances have secured a premium positioning available in the market, with two award-winning pillars, L’Homme and Match Point, multiple innovations, and a 17-place improvement in French market rankings.