For the following month, Lafayette 148 Latest York’s Greene Street store is host to photographer Sophie Elgort’s latest exhibition, “Away We Go.” The collaboration between the brand and the artist was celebrated on Tuesday evening with a cocktail party contained in the SoHo store, drawing guests like Christy Turlington Burns, Zoe Chao, Elgort’s father Arthur Elgort, stylist Kate Young and more, including creative director Emily Smith. 

Elgort had an existing relationship with Lafayette 148, having previously shot its “Unordinary Women” campaign. The brand approached her with a really open-ended invitation to do an installation in the shop.

“They were like, ‘we’d like to have a show for you at our space, we have now a lot wall space and no art,  what do you must show?’ And I used to be like ‘seriously? Anything?’” Elgort said throughout the cocktails.

It just so happened that last summer, while in Cinque Terre for a friend’s wedding (in a full-circle moment, the friend was there Tuesday, very pregnant), she’d shot a series of double exposure prints that she’d yet to publish. 

“We decided to launch it now since it made sense with their postcards print,” Elgort said of the pre-fall 2023 print. “They’re so supportive of artists and art, and so they were like, ‘do whatever you wish.’ They produced every little thing.”