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Of the billion users on TikTok, few have risen to overnight fame like Alix Earle. And one thing’s of course — Earle makes beauty products fly off shelves. The TikTok star’s Amazon Storefront is filled with beauty products she vouches for, but as always-skeptical editors, we needed to test out a handful to see in the event that they’re well worth the buy during Amazon Prime Day.
Earle’s influence on shoppers was made loud and clear when her selfie-style videos including Drunk Elephant’s bronzing drops caused the glow-boosters to sell out last fall. While Drunk Elephant’s drops aren’t an element of Amazon Prime Day’s beauty deals, loads of Earle-approved products are. Her list includes splurge-worthy hair products like T3’s AireLuxe Hair Dryer, Ghd’s Platinum+ Flat Iron, and Olaplex’s Perfector No 3 Hair Treatment. But she also recommends some budget-friendly picks which are majorly discounted, including L’Oreal Paris’ Lumi Glotion and Kitsch dermaplaning tools — each of that are under $20.
To evaluate if Earle’s product picks are perfect for different skin and hair types, we tested out a few of her top picks to buy during Prime Day. Our editors narrowed down the list to incorporate the skincare, hair care, and makeup products that we may vouch for as seasoned editors.
Amazon Prime Day in just a few hours, so it’s your last likelihood to buy TikTok-favorite beauty products you’ve been dying to try at a reduction. Wish to prepare with us? Scroll on to seek out the most effective Amazon beauty products we love from Earle’s Amazon Storefront.
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Laneige Lip Glowy Balm
“When Laneige released these lip balms, I wondered how they’d compare with their cult favorite Lip Sleeping Mask. So, I got my hands on the Berry flavor and tested it. True to its claims, it provides a number of hydration and moisture to my lips — the identical amount because the lip mask. I immediately loved the pocket-sized tube since it’s easier to throw in my bag and take with me after I’m on the go.” — Style Commerce Editor Nikki Chwatt
Laneige Lip Glowy Balm
$12.60
Related:
The Best Lip Balms
Laneige Lip Sleeping Mask Prime Day Deal
Hero Cosmetics Mighty Patch The Original Pimple Patches
“These easy little pimple patches are a game-changer. I pop them on as soon I feel a blemish arriving, and so they’re so thin like second-skin that I forget they’re even there. After just a few hours, night of beauty sleep, and even day of wearing them out and about with makeup, they softly peel off to magically reveal a healed spot. No pimples treatment or drying lotion compares to the convenience and luxury of the Mighty Patch.” — Commerce Author and Producer Olivia Cigliano
Related:
Mighty Patch Amazon Prime Day Deals
Best Pimples Serums
Best Pimples Spot Treatments
Samnyte Hair Wax Stick
“Samnyte’s Hair Wax Stick (and my soft-bristled brush) is my secret to achieving a snatched bun or ponytail. It’s a time saver for all baby hairs that stick up or don’t need to stay in place. Plus, it goes on easily and ensures my hair stays put all day. The perfect part is that a bit of goes a great distance, so I don’t must repurchase it as ceaselessly as I’d when using a hair mousse or gel.” — Chwatt
Samnyte Hair Wax Stick
$7.59
Related: Jasmine Tookes and Josephine Skriver on Their Prime Day Picks
T3 AireLuxe Digital Ionic Skilled Blow Hair Dryer
“I’ll admit that the very first thing I loved about T3’s AireLuxe Hair Dryer was how sleek and pretty it looked on my vanity. But after testing this dryer for just a few weeks, I’m convinced it’s slashed 10 minutes off my styling time. It’s a robust dryer that takes my thick, long hair from damp to kept away from making my arm sore.” — Senior Beauty and Lifestyle Commerce Editor Claire Sullivan
T3 AireLuxe Digital Ionic Skilled Blow Hair Dryer
$139.99
Related:
The Best Hair Dryer Brushes
The Best Travel Hair Dryers
GrandeCosmetic’s Grande Lash Enhancing Serum
“Before Earle blew up on TikTok, I heard about GrandeCosmetic’s Grande Lash and knew I had to buy it. While the bottle is tiny, it offers a number of value. After a month of testing it, I noticed a slight boost in the looks of my natural lashes. My eyelashes looked like they’d after I curled them; nevertheless, they weren’t curled. It’s protected to say I feel comfortable stepping out of the home without wearing mascara.” — Chwatt
GrandeCosmetic’s Grande Lash Enhancing Serum
$25.20
L’Oreal Paris Makeup True Match Lumi Glotion
“I’ll try anything that guarantees warmer, more radiant skin. L’Oreal Paris’ Lumi Glotion had my jaw on the ground after I tested it out — this product performs in addition to options that cost thrice as much. I’ll mix just a few drops into moisturizer on no-makeup days, or apply it straight onto my complexion before doing my glam for an evening out. Foundation and concealer mix beautifully on top.” — Sullivan
L’Oreal Paris Makeup True Match Lumi Glotion
$12.97
Makeup Eraser
“One weekend, I used to be at my grandma’s house and opened the lavatory cabinet to a fresh, never opened Makeup Eraser. Despite not knowing if it was up for grabs, I reached for it immediately since the packaging said, ‘Erase ALL Makeup with JUST Water.’ While I used to be extremely doubtful about that phrase being true, I used it to take off last night’s makeup. I used to be blown away by the way it effectively removed my makeup without smudging or transferring. It was pure magic. Since then, I’ve never checked out a makeup remover wipe again.” — Chwatt
Related: The Best Makeup Removers
Ghd Platinum+ Styler
“I’ve tried dozens of the most effective straighteners during my time as a beauty editor. For my naturally curly, thick hair, Ghd’s Platinum+ Styler is the gold standard. I exploit mine not less than thrice per week to smooth out unwanted frizziness or throw in some messy waves — the tapered edges of the flat iron’s wand make it easy to twist through my hair. I like that it’s pre-set to 365°F, which is warm enough to quickly style my hair but not so hot that it singes my strands.” — Sullivan
Ghd Platinum+ Styler
$209.25
Bed Head Tourmaline Wave Artist Deep Waver
“The Bed Head Deep Waver is one among my favorite hair tools I’ve ever owned. When I would like to do my hair for an event but can’t choose a method, that is my go-to. I find it irresistible since it heats up quickly and I can run out the door with a mane of tousled, voluminous waves in under 10 minutes. The style lasts all day without hairspray and I at all times love how naturally wavy my hair looks on the second day. It’s an incredible staple tool so as to add to your rotation and may be very on-trend for Mermaidcore beauty trends this summer.” — Cigliano
Bed Head Tourmaline Wave Artist Deep Waver
$20.99
Related: The Best Hair Styling Tools
Drybar Tiny Tamers Creaseless Hair Clips
“For my part, every vanity ought to be stocked with these Drybar Creaseless Hair Clips. I exploit them on a regular basis, whether while doing my makeup, securing velcro rollers in my hair, or pinning away my curtain bangs while I do chores across the house. Additionally they seamlessly correct weird kinks in face-framing strands, without abandoning pesky creases.” — Cigliano
Drybar Tiny Tamers Creaseless Hair Clips
$15
Kitsch Dermaplaning Face Razor for Women
“Should you’re in beauty TikTok world, chances are high you’re accustomed to the Kitsch’s Dermaplaning razors. I exploit them about once per week to remove peach fuzz from my cheeks and brush away excess dry skin. Not only does it leave my face with a brilliant smooth feel, it also allows for my skincare to raised sink into my pores and my face makeup to take a seat flawlessly. I also prefer to use this across the perimeter of my bushy brows to wash up stray hairs after I don’t have time for a wax or pluck session.” — Cigliano
Kitsch Dermaplaning Face Razor for Women
$6.29
Related: The Best Dermaplaning Tools
Olaplex Hair Perfector No 3 Repairing Treatment
“I’m not too nice to my hair — beyond the bleach that comes with balayage just a few times a 12 months, I normally heat style not less than thrice per week. When I exploit Olaplex’s Hair Perfector No 3 Repairing Treatment frequently, my hair starts to heal. I notice less brittleness, more shine, and fewer tangles.” — Sullivan
Olaplex Hair Perfector No 3 Repairing Treatment
$14
Is Amazon Prime Day the Best Time to Shop for Beauty Deals?
Prime Day is a two-day shopping extravaganza when Amazon slashes prices on tons of things, including top-rated and TikTok-viral beauty products. Prime Day only occurs twice per 12 months, with one event live today and one other in the autumn. Prime Day for summer 2023 kicked off yesterday and lasts until 3 a.m. EDT on July 13. Although many deals are live right away, you may expect further markdowns to pop up while Prime Day is live.
There’s no higher time to top off on all of your essential beauty products for the summer — whether your makeup routine is begging for a refresh of viral makeup products, you’ve been coveting an expensive hair styling tool that can finally be discounted, otherwise you’re trying to fill your beach bag with only the top-rated sunscreens from Amazon.
This 12 months, the vast majority of products are discounted around 20 to 30 percent off, nevertheless you will discover just a few flash deals on items marked down over 70 percent off. Beauty products go quickly during Amazon Prime Day, so in the event you find something you just should have that’s in stock, you need to move fast to secure it.
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Since 1910, WWD — also known as “the style bible” — has been the leading industry voice of authority for senior executives in the worldwide women’s and men’s fashion, retail and wonder communities, while also informing the patron media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for each fashion insiders and consumers alike. Our shopping editors proceed to uphold WWD’s editorial standards and values with quality, expert-backed product selections. For this story, we tested out beauty products in Alix Earle’s Amazon Storefront to evaluate which of them perform best across different hair types and skin types. Learn more about us here.
Meet the Authors
Olivia Cigliano is the Commerce Author and Producer at WWD and Footwear News. She is a Recent York City-based fashion and lifestyle author, riding the heart beat of trends and digital culture. Her previous bylines may be found on CR Fashion Book and Elite Each day. When she’s not writing shopping content at WWD and FN, she may be found looking for a holy grail in a Brooklyn thrift store, surveilling newsstands for fashion magazines, or scrolling TikTok to seek out recent products so as to add to her beauty routine. Cigliano recently updated this guide of the most effective TikTok beauty products for July 2023.
Nikki Chwatt is the Style Commerce Editor for WWD and Footwear News, where she each writes and edits stories on the newest clothing, accessory, and shoe must-haves. As a Recent York City resident, she’s garnered a love for handbags, shoes, and garments in addition to beauty and skincare products that can keep her skin protected throughout the changing seasons. Because of this, she has tested many viral TikTok beauty products to see which of them work agree for her skin and hair type, and which may go higher for others with different needs.
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News. She’s spent over five years researching, reporting on, and writing concerning the beauty industry for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested a whole lot of products during her time as a beauty editor, including all of the viral TikTok beauty products that emerge every month, so she’s well-versed in choosing the products that make a meaningful difference in your skin and hair.
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