Three years ago, the then 18-year-old Montero Lamar Hill, known professionally as Lil Nas X, dropped out of school to give attention to making music (from his closet). Once the viral hit “Old Town Road” dropped, the young adult became a pop sensation. Some can have assumed he was only a one-hit-wonder, but with several VMAs Awards and Grammy Awards (and lots of viral hits as well) he’s clearly here to remain. His impact, popularity, and experimental style clearly appealed to YSL Beauty who officially announced on August 26 that the brand had tapped the pop sensation as its newest ambassador.

This news is exciting because 1) we get to see a gay, dark-skinned, Black man because the face of a classic beauty brand, and a pair of) the brand blessed us with so. many. gorgeous campaign images. This particular spread is for the brand’s recent The Daring lipstick formula —  an apt descriptor for the young pop star and the 12 bullet, satin lipsticks, available in various shades of red and pink.