Lolë, a Montreal-based athleisure, energetic and outerwear brand, has acquired San Francisco-based Epoque Evolution, a direct-to-consumer upscale female-founded collection of ethically crafted, high-fashion and functional essentials for girls. Terms of the acquisition weren’t disclosed.

The 2 brands will proceed their independent collections with the partnership, which is effective immediately. Each brands are committed to reducing their carbon footprint, selecting sustainable, organic and recycled materials and dealing only with ethical environmentally conscious producers.

Todd Steele, chief executive officer of Lolë, said he was excited to welcome Epoque Evolution and its founder, Nancy Taylor, to the Lolë family. “She brings many years of design experience, together with extensive knowledge and innovation in sustainable fashion, and we sit up for seeing how each brands evolve on this exciting latest chapter,” he said.

He told WWD that having worked with Taylor for several years during her time consulting for Lolë, “we were impressed by the progress she made with Epoque and we shared her vision that buyers would proceed to gravitate towards premium, versatile fabrics in functional silhouettes that may be worn in quite a lot of settings.

“We even have a shared set of values around a commitment to sustainability and fair trade wherever we produce on this planet,” he added. “Our plan is to leverage our people and financial resources to take a position and grow the Epoque business. We are going to work to preserve the corporate’s identity and values, put money into the craftsmanship and materials that make the brand unique and expand distribution globally to achieve latest audiences.”

Taylor, who stays based in San Francisco, will stay in her current role at Epoque Evolution, while becoming head of design and inventive director for Lolë.

Epoque Evolution’s core merchandise averages about $158 to $228. Lolë’s merchandise ranges from $95 for leggings as much as $500 for a down jacket.

Lolë, which began in 2002 and does greater than $100 million in volume, is sold at greater than 1,500 shops all over the world, including Nordstrom, Lolë freestanding stores across the U.S. and Canada, and online at lolelife.com.

Epoque Evolution currently generates under $10 million in volume, and can soon be available in Lolë retail locations, with plans to expand across North America and Europe, each via e-commerce and choose boutique retailers. Steele believes that Epoque Evolution has the potential to be as large as Lolë in the approaching years. Established in 2018, Epoque, which has been strictly e-commerce, has grown a cult following across its native San Francisco Bay area and the U.S.