After joining Coty’s biggest shareholder as a partner last yr, former L’Oréal tech guru Lubomira Rochet has been appointed to the beauty company’s board of directors. The move increases female representation on Coty’s board to 50 percent and the whole variety of directors to 12, in line with the corporate.

Rochet, a partner at JAB Holding Company, whose investments include Bally in addition to Coty, is not any stranger to the beauty business. She previously served as chief digital officer and a member of the manager committee at L’Oréal for seven years until 2021, when she joined JAB.

During her tenure at L’Oréal, she led its marketing and business pivot to a digital-first company, scaling e-commerce to 27 percent of the group’s revenue with greater than 45 percent average yearly growth. She also accelerated direct-to-consumer engagement and digital marketing.

Prior to joining L’Oréal, Rochet served in management positions at CapGemini and Microsoft. In 2010, she became deputy chief executive officer of digital marketing agency Valtech, where she worked across a wide range of sectors, including fashion, to speed up their digital, data and tech transformation.

Of the appointment, Sue Nabi, Coty’s CEO, said: “We’re delighted to welcome Lubomira to our board of directors. Her deep industry experience and extensive track record of driving digital transformation shall be a useful asset as we enhance our omnichannel approach. I look ahead to working closely with Lubomira in the longer term and to harnessing her priceless perspective and insights on the longer term of digital integration for the industry and our business.”

Coty’s net revenues got here in at $1.39 billion in the primary quarter ended Sept. 30. Prestige revenues declined 1 percent to $863.4 million on the back of currency fluctuations and the negative impact from Coty’s exit from Russia. Consumer beauty revenues, meanwhile, grew 5 percent to $526.6 million, boosted by a powerful launch pipeline and brand initiatives in its body care business.