Madhappy is a way of life brand launched six years ago by 4 young men who desired to make a press release about mental health and optimism.

In those six years, the corporate has been on an upward swing with a $1.8 million investment in 2019 by LVMH Moët Hennessey Louis Vuitton, greater than 20 pop-up stores across the country, a variety of collaborations with food and sports entities and a growing following by men and ladies between the ages of 18 and 35.

Now Madhappy is collaborating with three big Los Angeles names to create capsule collections that further the Madhappy message. And later this yr, the streetwear label is hoping to open its first everlasting store in Los Angeles.

“I feel like our collaborations have played a task in what we’re doing by attempting to spread optimism and create awareness around mental health,” said Peiman Raf, the corporate’s 29-year-old chief executive officer, who began the corporate together with his younger brother Noah and two friends. “Being a brand based in Los Angeles, we prefer to tie back to Los Angeles within the things we do.”

Madhappy’s newest collaborations are with the Los Angeles Dodgers, Roscoe’s House of Chicken ‘N Waffles and Courage Bagels.

With the Dodgers, Madhappy launched the collaboration a couple of weeks ago by creating five caps and two hoodies with shades of Dodger blue and white. “We created the Dodgers logo with Swarovski crystals simply to do some fun and unique things,” Raf noted.

The enterprise with Roscoe’s began on June 30 with a capsule collection of sweatshirts, hoodies, T-shirts and hats, featuring Roscoe’s logo.

The collaboration with Courage Bagels, a bagel store with lines out the door at its hip Silver Lake location, began Friday. The gathering of a hat, hoodie, sweatshirt and T-shirt displays a drawing of a bagel with legs and arms sauntering along the best way.

“Food and beverage have all the time been an enormous a part of the brands we work with,” Raf said. “The message we are attempting to spread is that folks love eating food and other people love the concept of the community around food. It makes people glad.”

Madhappy launched when Raf, his brother and friends Mason Spector and Joshua Sitt decided to construct a brand centered around positivity. It was counter to many streetwear brands that took on a dark, sometimes nihilistic vibe. They wanted to vary that image.

The mental health message was initiated by Spector, who over time struggled with uncertainty and depression at times.

Since its inception, the brand has targeting basic items including hoodies, sweatshirts, T-shirts and hats, with 80 percent of its merchandise being manufactured in Los Angeles. Pop-up stores have been an important vehicle for getting out the message across various geographic areas within the U.S.

At once, Madhappy has pop-ups in Aspen, Colorado; East Hampton, Recent York, and Chicago, and more are planned. But the corporate’s next big goal is to establish a everlasting location later this yr. “We’ve learned rather a lot in regards to the connection between the digital and physical and felt that a everlasting store was super necessary,” Raf said. “So, we’re definitely gearing up for something on the everlasting side in our hometown of L.A.”