The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a take care of Rihanna, one among the hottest-selling celebrities on this planet of licensing, to do an entire makeup collection.

As one veteran cosmetics executive observed, “the whole lot together with her is off the charts.”

Estimates of what LVMH can have paid to make the deal run as high as $10 million.

Kendo, which functions as an incubator producing products that find yourself being retailed by LVMH’s Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the autumn of 2017.

While the corporate provided no other details, David Suliteanu, chief executive officer of Kendo, was in a celebratory mood. “Fenty Beauty by Rihanna is a beauty rocket ship that can appeal to an enormous and diverse global audience,” he said. “We’re aiming for the celebs.”

That is precisely where the Rihanna brand tends to orbit. As an entertainer, the 28-year-old singer is the youngest solo artist to have 14 number-one singles on the Billboard Hot 100 and she or he has spent 58 weeks on the highest of the chart. To this point, Rihanna has sold greater than 54 million albums and 215 million singles worldwide. Her tally of awards includes eight Grammys, 12 Billboard Music Awards and nine American Music Awards. Her latest album, “Anti,” was released in January to strong sales.

So far as image goes, Rihanna received a Fashion Icon Award from CFDA in 2014.

“Kendo is honored to work with Rihanna,” Suliteanu concluded.

She previously has collaborated in 2013 with MAC Cosmetics on a four-part, limited-edition RiRi Hearts MAC color cosmetics collection, and she or he also represented Viva Glam lipstick in 2014 to boost funds for AIDS research.

She has produced seven fragrances for Parlux Ltd. and the connection continues. The most recent one, RiRi, was launched in fall 2015. During a promotional appearance at Macy’s in Brooklyn, the star raised $46,000 in a day. Although the celebrity fragrance category is decidedly on the wane, Rihanna’s star seems to burn brighter than ever. Industry sources estimate that Rihanna’s Parlux fragrances, as a bunch, generate about $75 million in wholesale net shipments. Along with the U.S., her fragrance business is alleged to be particularly strong within the U.K. and Europe.

“Our Rihanna business continues to flourish,” said Diana Espino, global vp of promoting and brand development. Adding that Rihanna stays on top of the celebrity heap, Espino said the rationale is because “what she produces has the authenticity of a fashion icon and an entertainment trendsetter. She is admittedly a developer,” she noted, that in an era of social media transparency, “the buyer knows it.”

The Rihanna makeup brand shall be the third major color cosmetics project that Kendo has undertaken, following those by Kat Von D Beauty and Marc Jacobs Beauty.

Kendo has given Rihanna the chance to play a key role in the event of her brand and the longevity of a long-term relationship. The corporate also offers a deep bench of development talent and a worldwide reach in distribution. In markets where there are not any Sephora stores, other, suitable retailers shall be found.