Madewell began testing the waters in menswear in 2018 with a pop-up shop in Brooklyn, Recent York. It didn’t take long for the denim-focused brand from J. Crew Group to seek out a following, and now, the gathering is carried in 63 of the corporate’s 150-plus Madewell stores, including five freestanding men’s-only locations: one in its original test spot of Brooklyn, two in Los Angeles, one in Austin, Texas, and one in Portland, Oregon. Yet one more menswear store is slated to open later this yr in a location the corporate continues to be keeping under wraps.

Nate Peltonen, men’s product lead, said the gathering has evolved beyond its denim roots and now offers a full wardrobe. While still inherently casual, the choice is more balanced, refined and stylish, he said.

For its spring collection, Madewell offered up an assortment of vintage and workwear-inspired updated basics together with a wide selection of denim.

Key pieces include sweater polos — a hybrid between a cardigan and a standard polo — with stripes or a check grid and a classic seed-stitched three-button option.

The Easy Shirt, Madewell’s version of an overshirt, was offered in a wide range of patterns and colours, lots of which included a sheer stripe. There have been also linen and seersucker models. A hoodie, the mainstay of men’s wardrobes today, was updated with a drop shoulder and a pinched-in waist to offer it a more elevated look.

The denim assortment has also evolved, with matches from slim and athletic-slim to tapered and straight leg offered to appeal to every one type. There are off-white models in addition to a wide range of washes from medium blue and marbled to black — many with comfort stretch. A recent silhouette for spring is the 1991 straight leg.

There was an update to the classic denim jacket with exaggerated pockets on the front and hidden pockets on the seams.

Workwear references were evident in a pair of cargo pants with a double knee and non-denim chinos.  

Madewell was launched in 2006 and now generates roughly $700 million in sales.