MAGIC Nashville is returning for its second annual wholesale event April 26 and 27. The April edition, which has twice the footprint of the inaugural show, will happen on the Music City Center featuring fashion, music and immersive activations. Greater than 430 brands are participating.

Women’s sportswear, young contemporary and trend apparel, footwear and accessories brands shall be highlighted.

MAGIC Nashville will host every day panel sessions on the MAGIC Social House, where experts will speak on current topics facing the style industry including a “2023 Trend Presentation” hosted by Kelly Helfman, president of Informa Markets Fashion; Jordan Rudow, vp of MAGIC, and Rachel McCord, founding father of the McCord List.

Country music star Jessie James Decker will even join McCord for a panel on launching a business.

“Nashville and MAGIC are each known for his or her vibrant energy, and we aim to capture the chance the unique southern market has to supply with a mid-season meeting point to do business. MAGIC Nashville has doubled in size in only one 12 months, and we anticipate the momentum to proceed,” Helfman said. “The show is growing, and so is the expanding list of top-tier international and domestic retailers.”

MAGIC Nashville expects greater than 200 recent brands to point out, with a 91 percent increase in women-owned collections within the apparel, footwear, accessories, home, gift and wonder categories.

Z Supply, Steve Madden, Frye, Mink Pink, Driftwood, Bobi, Barefoot Dreams, Dolma, Liverpool Jeans, Hobo, Gigi Pip, Dolce Vita and Poppy & Pout shall be on-site, together with international representation from Rolla’s of Australia, Spanner from Canada, Vero Moda of Denmark, Dantelle from Turkey and Stivali from Colombia.

Dillard’s, Free People, Zappos, Fashion Nova, Lulus, INA International, Island Activewear, Silver Icing, Amazon Mexico and Editorial Boutique are among the many national and international retailers expected.

“Over 430 brands are coming to MAGIC Nashville, which fills the necessity for the regional event where noteworthy retailers can find designers offering immediates for key holiday season demand,” Rudow said. “The brand list offers all the pieces Nashville is thought for: charm, vibrant colours, boho feels, embellishment, all of the high notes and international designers that capture this essence.”