THIS IS US: Mandy Moore, who’s Gymboree’s 2023 brand ambassador, will front the brand’s latest spring campaign, along along with her husband, Taylor Goldsmith, and their two sons, Gus and Ozzie.
Photographed by Jenna Jones, the campaign marks the third consecutive season that Gymboree has collaborated with the 38-year-old actress, singer and philanthropist.
The spring campaign gives an intimate have a look at Moore’s latest family of 4, and celebrates the spring season and Easter holiday together in a brand video titled, “Our Story.” Narrated by Moore, the campaign illustrates the magical essence of what the Easter season is all about: family, love and celebration.
Moore, who needed to cut short her tour promoting her album “In Real Life,” gave birth to their second son, Ozzie, last October.
Bunny-ear headband accessories, embroidered details and made-to-match styles are sprinkled throughout the campaign. The brand offers clothing ranging in sizes newborn to adult XXL, ranging in price from $7 to $79.95.
“As a latest mom of two, the chance to create this campaign with Gymboree was so special and meaningful to me. Capturing these moments as a family of 4, especially in all of the lovable matching outfits, will without end bring a smile to my face,” said Moore. “I’m honored to be Gymboree’s 2023 brand ambassador. With this being our third season working together, I’m such a fan of the brand’s quality products and ethos, especially its mission to offer back to children and families.”
Gymboree continues to work with Delivering Good, the nonprofit organization, and this season will donate clothing to tons of of youngsters and families across the country.
Breaking Thursday, the campaign will run across social media platforms and on the Gymboree website. All collection pieces will likely be available online, together with Gymboree’s Amazon storefront.
Moore, who starred within the NBC family drama series, “That is Us,” from 2016 to 2022, helped curate the gathering pieces for each adult and kids’s offerings.
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