British clothier Martine Rose is renewing her passion for the art of driving with a capsule collection with cult street brand Stüssy.
Launching Friday, the cross-pollination features T-shirts with Stüssy’s classic “Stand Firm” text and a hoodie with a graphic treatment, in addition to a fake leopard fur steering wheel cover; driving gloves; an air freshener; a co-branded automotive mat set; a fringed flag, and a collaged windscreen.
The capsule is accompanied by a series of images shot inside, or next to, a automotive, showcasing items from the gathering, in addition to depicting Rose’s signature laid-back urban cool that has won her quite a few fans, including Drake.
The designer’s love for cars will also be felt on the quilt of i-D’s fall 2022 issues, where Rose dressed Naomi Campbell and DJ Goldie in looks from her spring 2023 collection. Campbell sat in the driving force’s seat inside a red automotive, while winking to the camera.
The collaboration is the most recent one for Rose who previously has worked on quite a lot of capsules and special projects for brands including Nike, Napapijri and Tommy Hilfiger.
For 3 years, she shuttled forwards and backwards to Paris, working with Demna on Balenciaga menswear. She is widely thought to be having been a serious influence on the brand’s oversize, distressed and vintage-flecked men’s silhouettes.
She made her international debut because the special guest designer at Pitti Uomo in January, bringing her uncool-is-cool flair to Florence, reinventing classics through a subtly sensual lens, on the time when rumors of her being considered to succeed Virgil Abloah at Louis Vuitton Men were circulating. While the highest job went to Pharrell Williams ultimately, in an earlier interview with WWD, Rose revealed that 2023 was going to be busier than ever, as she has designed a tailored clothing collection together with her long-term collaborator Nike that’s set to be released this summer.
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