Upkeep, an app that enables users to search out, book, and pay for MedSpa treatments comparable to facials, botox, filler and laser hair removal, has secured $2 million in seed funding.

The round was co-led by The Anthemis Female Innovators Lab Fund and 1517 Fund, which were early Loom and Figma backers, together with angel investors including Coco Meers.

Of its investment, Katie Palencsar, managing director and global head of enterprise studio at Anthemis, said: “The cosmetic health care category is growing exponentially, as stigmas around these treatments are broken down and younger generations develop into increasingly transparent about all elements of their wellness routines. Upkeep is digitizing the category as a complete to supply the access and convenience these users expect, and their rapid growth is a testament to that demand.”

Since its launch last yr, Upkeep has debuted its service in Los Angeles, Orange County and San Diego, California; Miami and Palm Beach, Florida, and Latest York City, Latest York, while constructing a wait list of greater than 20,000 users, based on a spokesperson. It plans to utilize this funding to launch in six latest markets by the top of 2022.

Chief executive officer Tiffany Faith Demers said: “Our mission is to develop into the go-to booking platform for all cosmetic dermatology and medical aesthetic procedures. By designing an app with quality, curation and convenience on the forefront we are able to serve each customers and providers equally, generating additional business for participating MedSpas and empowering consumers to book treatments that best suit them.”

The marketplace has an application segment for MedSpas on its site and Demers said that is how most spas are joining the app, although she added that the vast majority of applications are rejected because the approach is quality over quantity. It’s free for MedSpas to affix, but Upkeep takes a marketing fee per treatment.