Five years ago, Kenia Os was vlogging on YouTube. Last month, she scored her first Latin Grammy nomination.

At age 24, Os is among the many wave of Gen-Z influencers-turned-artists comparable to Charli D’Amelio and Addison Rae. The Mexican pop star boasts over 16 million followers on Instagram and nearly 20 million followers on TikTok — and she or he’s never let the stigma against influencers who attempt to do all of it stop her from growing her brand. Along with her music profession, she launched a makeup line, K Os Beautyin 2021.

Those outside Mexico likely know Os best for her flirty hit “Bad decisions,” which went viral globally on TikTok this yr, amassing over 191 million streams on Spotify. “K23 Universe,” the visual project during which she created a futuristic world round her K23 album, is nominated for Best Long Form Music Video on the Latin Grammy Awards, which is able to happen in Seville, Spain on November 16.