The wonder industry is lucrative, and for a lot of reasons, it’s due to Black women. Despite who curates the product, we’ve got found, advocated, and really helpful goods that make us feel our greatest. And while we’re the key drivers on this particular market, business owners who seem like us are struggling to seek out funding with lower than one percent of Black women capable of secure a $1 million investment into their business, “For me, I honor those that have come before me and broken glass ceilings so I can come and shatter glass ceilings. I’m creating and paving a way for many who are coming behind me to don’t what I actually have done, but probably even higher,” Monique Rodriguez, Co-Founding father of Mielle Organics tells ESSENCE.

Today, Monique, and her husband Melvin Rodriguez, who stands as CEO and COO of the brand, are announcing their partnership with P&G Beauty. The wonder conglomerate has one in all the strongest portfolios including Gilette, Febreeze, Olay, and now Mielle joining their lengthy class list.

Over the previous couple of weeks, Mielle has accrued a critical conversation across social media platforms. While Black women have supported Mielle since its inception in 2014, many other communities are also finding the products helpful and expressing their positive sentiments on the web. This has caused consumers’ favorite products, just like the Rosemary Mint Oil to grow to be increasingly hard to seek out. “I can completely understand why persons are frustrated due to the lack of access to our products. I also can appreciate that latest consumers are actually discovering Mielle, and discovering this amazing oil,” Rodriguez explains. “And truthfully that’s the reason this partnership with P&G is so necessary.”

While Mielle is sold to stockists like Goal, CVS, and Ulta Beauty in addition to securing funding from Latest Voices Fund, founded by ESSENCE Ventures CEO, Richelieu Dennis and a nine-figure investment from Berkshire Partners, there’s still a drawback the brand has faced when trying to succeed in the needs of its ever-expanding consumer. This further validates why this partnership will not be only crucial to Mielle Organics but Black beauty founders.

“What makes this partnership with P&G and Mielle Organics special is our shared commitment to serving consumers and making an impact in our community,” said Monica Turner, President, of P&G North America.  “Mielle Cares program, which is targeted on education, mentoring, and entrepreneurship in Black and Brown communities, is something we look ahead to supporting.”

P&G will function a partner to Mielle to supply additional resources to be able to expand the brand, and partner together for further innovation. To safeguard its commitment to Mielle and its Black and Brown consumers across verticals, Mielle and P&G have each committed $10 million to the Mielle Cares non-profit, which provides information and resources to advance initiatives necessary to Black and Brown communities.

“The work of racial equality and inclusion will not be latest for us,” said Lela Coffey, P&G North America Vice President for P&G’s multicultural hair portfolio.  “My Black is Beautiful is a platform that P&G Beauty began twelve years ago, with a definite mission to have fun Black beauty and ignite meaningful dialogue about our unique influence on culture.

While this partnership curates a latest reach for Black-owned hair care products, Rodriguez ensures that the authenticity of the business she and her husband created nearly 10 years ago will remain the identical. “The community is the muse of Mielle,” she concludes. “I can assure you that at Mielle we’ve got no plans to alter any of our formulas and joining P&G means all of our loyal customers can truly expect the identical high-quality products tomorrow that’s on shelves today.”