As TikTok users devour edible beauty trends, it’s not surprising that products look more delicious lately. The newest example is Milk Makeup’s latest Cooling Water Jelly Tint, a lip and cheek tint that’s paying homage to gummy worms, Jell-O, and other gelatin-based desserts. The tint is available in 4 punchy shades (Burst, a vivid fuchsia, Chill, a vibrant pink, Spritz, a warm strawberry, and Splash, a plum) that look juicy within the tube, but are they price sinking your teeth into? (Metaphorically, in fact, because we’d never recommend you eat your beauty products.)

Milk Makeup Cooling Water Jelly Tint in Spritz

$26 at Sephora

$26 at Milk Makeup

Milk Makeup Cooling Water Jelly Tint in Chill

$24 at Sephora

$24 at Milk Makeup

Milk Makeup Cooling Water Jelly Tint in Splash

$24 at Sephora

$24 at Milk Makeup

Milk Makeup Cooling Water Jelly Tint in Burst

$24 at Sephora

$24 at Milk Makeup

Even at first glance, I’d say yes. Remove the cap on any considered one of the 4 tubes to disclose a transparent candy-like cylinder. (They’re like Push Popsbut with a twist.) Tap it against your skin and also you’ll notice a bouncy texture (it’s firmer than jelly you’d find in your fridge or pantry, but still has recoil) and a right away cooling sensation. “The cooling is from the discharge of water upon pressing,” says cosmetic chemist Ginger King. “Also, the inclusion of aloe vera with humectants like glycerin, sorbitol, and polysaccharide with polymers can enhance that effect.”

Should you’re a fan of Milk Makeup’s products, you’ll be reminded of the brand’s original Cooling Water as you play with this latest product. The difference between the 2, other than the plain tint? The Cooling Water Jelly Tint incorporates “far more humectants,” says King. The moisture magnets make the Cooling Water Jelly Tint more hydrating.

Of the 4 colorways, I gravitate toward Spritz, a warm strawberry shade. After I first swept it across my skin, straight from the tube, I used to be intimidated by its endurance. Seriously, it doesn’t move once it sets onto your skin, which takes only a couple of seconds. I assumed, What if I’m left with streaks of red on my cheeks?

To stop this, Milk makeup artist Sara Wren has two suggestions: “Using a brush lets you construct up the watercolor-like pigment and offers a more precise application,” she says, and suggests an angled, semi-fluffy brush, just like the Sephora Collection Blush Brush #93.

Sephora Collection Pro Blush Brush #93

$30 at Sephora

Beautyblender Original Pink Makeup Sponge

$20 at Amazon

$20 at Nordstrom

For much more control, use a moist sponge. “After squeezing out any excess moisture, you’ll be able to dab the sponge directly onto the stick after which tap into the skin to use and mix out,” Wren says. “The added moisture provides you with a bit more play time without changing the lasting power of the stain.”