Naked Cashmere, the Los Angeles-based luxury cashmere brand, is partnering with 34-year-old actress and model Rumer Willis for an exclusive Mother’s Day capsule collection.
News of the collaboration was kicked off by a maternity campaign photo shoot shot by photographer Zoey Grossman.
Willis, a longtime friend of the brand, is expecting her first child along with her boyfriend Derek Richard Thomas. She is the daughter of Bruce Willis and Demi Moore, who, in 1991 appeared on the duvet of Vanity Fair while pregnant with their daughter, Scout, who’s now 31.
“We’re thrilled to partner with Rumer Willis on this exciting project,” said Patti Cazzato, chief executive officer of Naked Cashmere. “She is an ideal representation of the fashionable woman who values sustainability, ethical production, versatility and effortless elegance. Rumer’s personal style and love for quality and on a regular basis ease is perfectly aligned with our brand values. We’re excited to bring our customers an exclusive curated collection in honor of Mother’s Day.”
The curation will include her favorite current Naked Cashmere styles, including joggers, sweaters and cardigans. These signature styles have been reimagined for the fashionable mom, including versatile and comfy pieces that will be worn pre-pregnancy, while pregnant and beyond. The curation shall be launched May 1 exclusively on Nakedcashmere.com. Retail prices range from $100 to $400.
Naked Cashmere is committed to sustainability and uses top quality cashmere sourced directly from herders in Mongolia. A small codesigned baby collection continues to be to be determined, but will likely come out next spring.
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