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11 May

Nordstrom Taps Casablanca for Tennis Capsule in Latest Pop-up

Nordstrom has teamed with Paris-based contemporary brand Casablanca for its next pop-up.

The 2 corporations have created an exclusive capsule of contemporary tennis-inspired athleisurewear for the Casablanca@Nordstrom concept. The road includes ready-to-wear, accessories, jewelry and eyewear for men and girls including après-sport tracksuits, engineered knitwear and on-court looks.

As well as, a special collaboration with Mad Paris may also be offered, including a Contax G2 camera and the primary Casablanca tennis racquet housed in a specially designed case featuring the brand’s signature perforated leather and colorblock branding.

Prices will range from $40 for logo ribbed socks to $8,240 for the camera. Printed men’s swim trunks are $325, a pique polo is $420, a women’s scallop-edge pleated skirt is $470 and a pearl logo necklace is $225.

The capsule contains a number of daring colours.

Courtesy of Nordstrom

“The Casablanca Tennis Club has at all times been an integral a part of the brand’s DNA from the very starting,” said Charaf Tajer, creative director of Casablanca.

“Charaf Tajer’s vision for Casablanca has at all times been a feast for the eyes,” added Jian Deleon, Nordstrom’s men’s fashion director. “He has a natural penchant for vibrant prints and wealthy color stories that basically flesh out the world he’s been constructing over the past few seasons. The chance to bring that to our customers is exciting, especially when filtered through the lens of tennis. I’m a fan of how he subverts and reinterprets resort and leisurewear along with his signature sense of irreverence.”

The capsule will likely be available online and in nine Nordstrom stores across the country starting Thursday through the start of July.

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