NYX Skilled Makeup is launching “FKWME,” a limited collection of NFT passes with advantages for GORJS’s first 1,000 members.

The pre-sale (often known as pre-mint within the NFT world) will probably be available on Jan. 31, with the total NFT drop coming Feb. 1 on GORJS — a DAO (decentralized autonomous organization) dedicated to beauty.

Developed on the Ethereum blockchain, GORJS goals to assist foster the work of 3D artists, democratizing access while promoting growth and innovation in beauty within the metaverse. Its advisory team currently includes Amber Ward, Sebastian Borget, Brian Trunzo, Timmu Toke, Evelyn Mora and Ashley Smith, said the brand.

Digital artwork created by a GORJS community member.

“GORJS fosters the concept creative expression shouldn’t be limited to a select group of stakeholders and establishes a digital foundation for global creators and artists who can take part in the DAO,” Yann Joffredo, global brand president at NYX Skilled Makeup, told WWD.

“GORJS allows the community to determine which creative projects are ultimately chosen to be funded and publicly released,” Joffredo continued. “The unique idea behind GORJS isn’t only to empower the community through a tokenization mechanism that permits fans, established artists and people still rising of their craft to influence the direction of the organization, but additionally, enable members to define the long run of beauty and lead the cultural conversation around what digital makeup artistry could be in Web3, and sooner or later, within the metaverse.”

Courtesy of NYX Skilled Makeup