IN GOOD TIME: “Bridgerton” star Jonathan Bailey has joined Omega as a friend of the brand.

The British actor appears in a solo campaign along with his arms crossed and his thumb touching his face, showing off his silver Aqua Terra with a sandstone dial watch from the Swiss luxury watchmaker.

“I’m thrilled to be joining the Omega family, not only due to their dedication to their craft, but in addition due to ethos of creativity, kindness and brilliance that exists so profoundly of their team and the best way they work,” said Bailey in a press release.

Raynald Aeschlimann, president and chief executive officer of Omega, said the actor’s “excellence was there from the beginning. He worked hard to earn his place on the world stage and continues to develop and evolve. These are values consistent with our own. We’re proud to have him within the family.”

Bailey is an Olivier Award winner for his role within the West End production of “Company” in 2019. He has previously starred in Phoebe Waller-Bridge’s first television project “Crashing,” opposite Michaela Coel in “Chewing Gum” and within the revival of “Cock” by Marianne Elliott on the Ambassadors Theatre.

He is about to star in Ron Nyswaner’s limited series “Fellow Travelers” based on Thomas Mallon’s 2007 novel that follows a decades-long romance between two men who met in Washington, D.C., within the ‘50s throughout the height of McCarthyism. He can even be joining the “Wicked” forged with Ariana Grande, Cynthia Erivo and Michelle Yeoh.

Bailey will likely be joining the likes of George Clooney, Hyun Bin and Zoë Kravitz within the Omega family. — HIKMAT MOHAMMED

BARBIE X GAP: Count Gap as the most recent company to leap on the Barbie bandwagon.

Within the runup to the upcoming release of “Barbie,” a movie starring Margot Robbie and Ryan Gosling that can open in late May, Gap has teamed with Mattel Inc., on an apparel collaboration tied to the style doll.

While Barbie will likely be the primary product drop, the deal announced Wednesday can even include a series of collaborations inspired by Mattel’s portfolio of brands, which incorporates Hot Wheels, American Girl, Thomas & Friends, Masters of the Universe and others.

But first up is the Gap x Barbie collection, which launches May 23 and can include an assortment of T-shirts, skirts, logo hoodies, denim, button-downs and accessories in addition to pet apparel. The items, which is able to retail for $24 to $69, feature Barbie branding and Gap’s arch typeface.

This marks one among Mattel’s largest softlines partnerships to launch since Josh Silverman joined the corporate in September as chief franchise officer and global head of consumer products. Silverman was formerly with the Walt Disney Company for greater than a decade in its consumer products division.

The Gap x Barbie collection will likely be available on Gap’s website and in select stores globally, with select styles also offered through Mattel Creations, the corporate’s collector and direct-to-consumer platform.

Additional Gap x Mattel collaborations will likely be unveiled later this 12 months, including apparel based on the number-one selling toy on this planet: Hot Wheels.

On all of those products, Gap bank card holders can have the chance to access and shop the collections online prior to their official launch dates.

“We’re excited to partner with Gap to mix Mattel’s iconic brand portfolio with Gap’s signature products,” Silverman said. “We sit up for working together to supply our fans fun, quality clothing for your complete family, plus a latest strategy to embrace their favorite Mattel brands, franchises, characters and stories.”

“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and rejoice,” said Christopher Goble, head of merchandising at Gap. “Each launch will have a good time our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people all over the world to create memories with Gap x Mattel.”

Over time, several fashion brands have dressed Barbie including Balmain, Moschino, Karl Lagerfeld and Vera Wang. — JEAN E. PALMIERI

WOMEN’S SPOTLIGHT: Nike is once more shining a highlight on women.

On Wednesday, the corporate dropped a series of images featuring 14 elite athletes, trainers and other collaborators from the worlds of dance, design, style and photography to have a good time what it is looking “Boundless Expression.”

The hassle is meant to focus on the corporate’s belief that style is a type of self-expression and wellness features a give attention to body, mind and life.

“Our ambition is to be the most important champion for all women and girls, making them feel seen and included,” the corporate said. “And whether it’s celebrating all types of or taking motion to create larger change, our commitment is to prove it with progressive, style-led products that deliver meaningful advantages; experiences that transcend traditional types of sport and encompass holistic fitness, and significant progress across our purpose-led goals for people, planet and play.”

This includes some women’s-specific product similar to the Nike Leak Protection: Period short, the brand new women’s World Cup kits and others.

“For the last 50 years, we’ve been each irreverent and directive — Just Do It. We’ve encouraged people in every single place to take charge and go for it,” said Liz Weldon, vp of Nike global women’s brand management. “Today, we’re meeting people where they’re. We wish everyone to find a way to appreciate their best selves across mind, body and life. And we’re celebrating all types of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we wish to be her biggest champion.”

The Boundless Expression launch comes shortly after the corporate received significant criticism amongst women for tapping transgender influencer Dylan Mulvaney to advertise its sports bras. Bud Light has also faced backlash and boycotts for using Mulvaney to advertise its product.

Nike executives haven’t responded on to the Mulvaney issue, only commenting on the corporate’s Instagram page: “Hate speech, bullying or other behaviors that aren’t within the spirit of a various and inclusive community will likely be deleted.” Bud Light, whose parent company Anheuser-Busch lost $6 billion in value following the controversy, responded: “We never intended to be a part of a discussion that divides people. We’re within the business of bringing people together over a beer.”

Nike is already the biggest women’s footwear and apparel company on this planet with sales of $8.3 billion in fiscal 2022 and has identified the 2020s as the last decade of ladies where it hopes to further increase its sales and reach amongst females. — J.E.P.

FASHION HONORS: The LIM Fashion Education Foundation, or LIM FEF, will present Jennifer Foyle, president and executive creative officer for American Eagle and Aerie, and Michele Parsons, chief merchandising officer of Kate Spade, with the organization’s first “Fashion Forward” awards.

Foyle and Parsons will likely be honored at an event celebrating LIM FEF’s forty fifth anniversary on May 10 at 6 p.m. at a rooftop location in Latest York. The evening will feature a cocktail party and a silent auction.

Foyle and Parsons are being recognized for his or her commitment to empowering the subsequent generation of retail leaders. Each women serve on the LIM FEF board of directors and have shown their dedication to the nonprofit organization’s mission to boost and administer funds for scholarships and academic enhancements that profit LIM College students. — LISA LOCKWOOD