Origins is getting in on the Erewhon beverage craze.

To coincide with the launch of its recent Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate, $66, the brand has teamed up with Erewhon for a limited-edition pressed juice infused with Origins’ signature molecular mushroom complex.

Available in all nine Erewhon locations for $12, the Dr. Andrew Weil for Origins Mega-Mushroom Juice blends tremella, reishi and fermented chaga mushrooms with cucumber, pineapple, sea moss, pearl powder, kiwi and other greens for a skin-boosting, antioxidant-filled formula.

“We wanted to attach our [mushroom] expertise during the last 20 years with the momentum of the ‘shroom boom’ within the U.S.,” said Amber Garrison, global brand president of Origins, noting the brand collaborated with Weil and Erewhon to bring “the most effective of all three of us to this juice.”

Though beauty brand beverage collaborations will not be recent to Erewhon — the stylish health food store has codeveloped smoothies with Summer Fridays, Hailey Bieber’s Rhode and Kourtney Kardashian Barker’s Lemme — the launch marks its first pressed juice launch with a beauty company.

“Thirteen, 14 years ago, Erewhon was one in every of the one grocery stores selling adaptogenic mushrooms,” said Jason Widener, vice chairman at Erewhon. “We knew we needed to bring our cold-pressed juices into this collaboration with Origins since it’s just the right synergy between [our brands].”

Widener estimates Erewhon pumps out between 30 to 40 drink collaborations per yr. Most are limited-edition but some, like Bieber’s Strawberry Glaze Skin Smoothie, $18, go on to change into menu mainstays.

“When COVID-19 ended, the keto [diet] slowed down and folks realized nutrient-dense foods equivalent to vegetables and juices, when the sugar content is finished right, will not be as harmful as everybody thought,” he said. “[Then] the drinks just popped — it was this crazy phenomenon.”

Origins’ recent skin concentrate, which goals to even the complexion and support skin barrier function, is offered exclusively on the Origins website and in Erewhon stores for the following few months. Later this yr, it can roll out to additional retailers like Ulta Beauty and Macy’s.

“This juice is novel, it’s interesting, and it’ll help raise awareness of Origins products,” said integrative medicine expert Weil, who first linked with Origins in 2005 for a line of medicinal mushroom-based anti-aging products.