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15 Jun

Paka Launches Nontoxic Essentials

Paka founder Kris Cody is expanding his eco-friendly alpaca apparel offering with Thursday’s launch of Paka Essentials — a capsule of men’s and ladies’s underpinnings that function a “nontoxic alternative option to traditional undergarments,” which regularly have a presence of synthetic materials and PFAs.

“This launch is an enormous one for us. Traditionally, being more of a sweater company and clearly the jackets and people other insulate technologies, but to come back into the summer with something super lightweight, breathable, and all natural represents an enormous step for our brand,” Cody told WWD.

The Essentials collection includes men’s and ladies’s styles crafted in royal alpaca, eucalyptus pump and organic Pima cotton for moisture-wicking, natural breathability, a soft hand feel, durability and nontoxic properties. “For us, if we’re going to enter undergarments with natural fibers, we wish to maximise health.”

Styles from Paka Essentials.

Courtesy of Paka, Damion Lloyd

“That is what I live and breathe because the founder: bringing these natural technologies to market. This mix had never been made before of this royal alpaca with eucalyptus and organic cotton, all from Peru and fully traceable, all the way down to the coordinates that it comes from,” he said of the assortment, which has been in development for 2 years. “Considered one of the explanations for not creating something too tight is thru the research across the impact that toxins which have been in other underwear have had; it’s shown the tighter your underwear, the more impact on sperm count with that health initiative. Men’s testosterone has dropped 50 percent in three many years. In the event you’re not going commando, we wish to enable as much freedom [as possible]. With the fertility of men, and one in five American women being infertile, that’s what’s really essential here.”

Styles from Paka Essentials.

Styles from Paka Essentials.

Courtesy of Paka

Paka Essentials includes men’s briefs for $35 (in black and grey) — a method to be in-between a transient and boxer; women’s features a bra ($35) and matching transient ($25). The ladies’s bra was designed for on a regular basis wearability, with comfort in mind somewhat than athletic compression, and is available in two-tone, tonal shades of quail lavender, forage green, black and ivory. 

Each style boasts the slogan “Sink Into Nature,” which plays into Cody’s ethos of constructing clothes that bring consumers into nature, somewhat than developing products that harm it.

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