LONDON — Paul Smith is expanding.

The British designer is welcoming home fragrances to his roster of home, women’s and menswear lines.

The inaugural home fragrances collection will include 4 scents inspired by the designer’s motif of vibrant colours and statement design that may launch in stores and online in September 2022.

Each scent is known as after a sentimental moment in Smith’s profession. “Botanist” nods to the “clean-cut tailoring” at his first Nottingham store; “Bookworm” points to the stacks of books and papers in his office; “Early Bird” is paying homage to the iron railings on the London shop, and “Daydreamer” is an ode to long summer holidays, walled herb gardens and cycling at golden hour.

Smith has teamed up with two International Flavors and Fragrances perfumers, Céline Barrel and Meabh McCurtin, to curate the scents. 

“The journey I’ve been on to create the fragrances for my first candle and diffuser collection has been an enchanting one, guided by some incredible perfumiers,” said Paul Smith, adding that it gave him the possibility to reflect on a few of his favorite memories and places in his own recent way.

“The creative process didn’t end with the fragrance. I used to be at all times very keen to put quite a lot of focus and time on the design of the vessels themselves. I actually enjoy the mix of color and light-weight within the containers and I hope that they’ll grow to be keepsakes in their very own right.”

The ingredients for the scents have been sourced from LMR Natural, a renowned supplier of raw materials that sits in step with Smith’s sustainability strategy, which has already seen the brand introduce eco-friendly packaging that’s one hundred pc recyclable.

Each coloured glass vessel is purposely made to be reused as a vase or jar that’s accompanied by a lid that might be doubled up as a coaster.

Paul Smith entered the world of fragrances in 2000 and has since launched greater than a dozen scents. Now your clothes and residential can share the identical aroma.