A report released Wednesday by the Environmental Working Group‘s (EWG) and Morning Seek the advice of suggests that private care product usage is up — especially for men.

The businesses’ personal care product usage survey showed that since 2004 (when a previous survey was done), personal care product usage has increased significantly. On average, men currently use 11 products a day compared to 6 in 2004, while women use 13 products a day compared to 12 in 2004.

“The variety of products has increased since our 2004 original report incrementally for ladies but almost double for the boys,” said Homer Swei, EWG senior vice chairman, healthy living science. “Clearly, the views for private care in men has shifted over the twenty years.”

With the increased use of product, there’s an increased possibility for exposure to toxins, EWG contends. Nevertheless, the report suggests that use of unique ingredients has gone down, which might ultimately decrease the potential risk of toxin exposure.

“It does seem the mixture of unpolluted beauty, retailer and manufacturing stewardship programs, state regulations and consumer information has fundamentally shifted and made an impact across the board,” Swei told WWD.

Today, the common adult remains to be exposed to a mean of 112 unique ingredients day by day in comparison with 126 in 2004. Moreover, compared to 2004, this report is showing fewer ingredients which have been linked to potential health concerns and lots of the 112 rating Green on the EWG’s Skin Deep database, which the group says is indicative of product safety. Through the database, customers can even find EWG verified products, which the group says are fully transparent and don’t include any known harmful chemicals.

Nevertheless, the report suggests that on average, a U.S. consumer uses two ingredients linked to cancer and two linked to potential reproductive harm day by day. Other ingredients include skin irritants and endocrine disruptors. Potentially harmful ingredients often seen in personal care products include dyes, parabens, fragrance and lilial, which was recently banned within the European Union, after animal studies suggested it might cause fertility issues. While the EWG is using this survey to teach consumers and ideally prompt them to make use of healthier products, the team recommends using leftover product prior to switching to avoid waste.

As the usage of multiple products with toxic ingredients can multiply the harmful effects, the EWG is aiming to create a Skin Deep evaluation of a consumer’s entire routine along with individual products.

“[There’s] a necessity to know total exposures for consumers, a capability for us to make it easier to seek out products inside Skin Deep, improve the way in which we will discover potential overexposure news from mixtures of products, improve the functionality of our systems after which also possibly even to assist personalize alternative ingredients and product recommendations,” Swei said. “I feel that’s the long run, as an alternative of one after the other, an entire bathroom at a time.”