Perfect White Tee, cofounded by Lisa Hickey and Jen Menchaca, has quietly opened its first store at 262 Elizabeth Street in Recent York. The grand opening is planned for Thursday.

The shop is roughly 500 square feet and sells the corporate’s lineup of T-shirts, French terry and fleece sets, sweatpants, sweat shorts and dresses. The shop carries women’s, men’s and unisex apparel.

Hickey and Menchaca, who’ve 30 years of experience in the style industry, began the business in 2020. Menchaca previously founded a T-shirt brand, Nation Ltd., in the ladies’s contemporary market, and Hickey owns a multiline showroom, Showroom Delfina, in Recent York City on this category and co-owns two retail locations in Recent York and has a franchised one in Recent Jersey selling women’s upscale casual basics called Fado. Perfect White Tee is represented by the Delfina showroom.

The 2 executives launched Perfect White Tee coincidentally on National White T-Shirt Day on Feb. 11, 2020, and were in a position to ship their first orders before the pandemic hit. They shut down one month later and started repurposing the fabrics to make masks and kept their employees working. They slowly went back to manufacturing a small line.

Perfect White Tee, which is made entirely within the U.S., sells to 60 boutiques nationwide. Prices within the boutique range from $58 for a tank or T-shirt as much as $168 for a hoodie.

Menchaca said they plan to open more stores and are taking a look at such places as Malibu/Brentwood in Los Angeles, Chicago and Austin.

“With our partners Leap Retail, they’re in a position to discover our hot spot markets through our Shopify e-commerce, and really geo-locate where our large customer base is, and Recent York City was our number-one spot,” said Hickey, who’s originally from Recent York.

The shop opened March 24. “It’s going very well. Once we announced it through our email marketing and e-commerce, it was a combination of recent customers, old customers and returning customers. Because we now have a big boutique business as a brand, lots of boutique shoppers were really excited to come back,” said Hickey.

Menchaca described the duo as “T-shirt junkies.”

“We have now worked together for a really very long time — business-wise and we’re also superb friends. We love T-shirts. We have now all the time wanted to start out a T-shirt line. After I sold my last brand, I all the time had this concept for an ideal white T with Lisa.”

Hickey identified a hole out there for T-shirts in the higher contemporary space, Menchaca said.

“We decided to do the right crewneck, the right V-neck, the right tank top, the right raglan sweatshirt and the right loose jogger. What we’re attempting to do is just create that one essential that everyone needs in numerous categories,” she said. “We’re staying in our lane.”

She said she’s noticed with lots of brands, that the T-shirt is the afterthought. “We aren’t reinventing the wheel. We have now a crowdsourcing method to design. We hearken to our customers.” She said their three top styles are those they began with — the Harley crewneck, the Hendrix V-neck and the Blondie tank.

Hickey said they take their top sellers and offer two latest color drops each month. In April, for instance, they’re introducing pink punch and apple mint, and for May, they’ll add sunset and sailor blue. In June, for Blondie season, they’ll launch five colours.

The ladies have partnered with a neighborhood mill in Los Angeles for production. “Every thing’s made here in Los Angeles and we source locally, and since we’re so nimble, we’re vertical, and so we will respond and react to the marketplace in a short time,” said Menchaca. “It’s data in and T-shirts out. We all know what are the highest sellers, and we expand them. If the crew neck is one of the best seller, we add sleeves for fall,” she said. “We get one of the best dibs on one of the best fabrics,” she said.

Hickey said the corporate projects for the primary 12 months of business on the Recent York store to interrupt event. “It’s more about establishing a flagship somewhere and putting our roots down in a city than we love than it’s a couple of financial gain.”

Menchaca said she’s having fun with meeting the top consumer.

“We’re really attempting to shift the main focus from big branding conglomerate company to our customers and our end consumer. We have now all ages and all socioeconomic levels coming in,” said Menchaca. “Anybody can wear this garment,” she said. The dressing rooms have, ‘You’re perfect,’ [the brand’s tag line] on the mirrors.

“The shop was an ideal opportunity to shut that loop and have conversations with the client,” said Menchaca. “We get feedback each night from our partners Leap.”

What Hickey said separates them from the competition is the emphasis on fit. “Our fit is spot-on for all ages. We spend lots of time on fit, ensuring it may possibly fit all ages and all body types and ensuring it still looks super-elevated, after which our fabric and our quality.,” said Hickey. ”

“The worth point and value you get for the standard we’re giving is absolutely great. Quite a lot of times, our girls love our tee and buy it in each color drop that we do,” Hickey added.

Sizes are XS to XL of their essentials, and that size range will probably be throughout your complete collection for fall.

The shopper is mostly 25 to 45 years old, however it goes way beyond that on each side, said Hickey.

The shop may also carry underneath products of underwear and lounge, product of sanded Supima. “We get to garment dye our pieces,” said Hickey. It has the label, “Perfect Underneath.”

Your complete store accommodates solids and stripes; there are not any prints or graphics. “We’re doing a special embroidery on the grand opening,” said Menchaca.