Sue Phillips is opening a scent salon. 

Not a scent boutique, nor a scent store, but a salon, asserted the perfumer, who has created fragrances for brands including Burberry, Tiffany & Co. and Avon and founded her own company, Scenterprises Inc., in 1990. 

“The whole lot that I’ve done has been serendipitous,” said Phillips as she reflected on her wide-ranging profession moves, which include marketing stints at Lancôme and Elizabeth Arden, creating bespoke fragrances for A-listers resembling Zendaya and Jamie Foxx, writing a book, launching a Scentbird partnership and developing a ritual to assist those with COVID-19-induced anosmia get better their sense of smell. 

Suffice it to say, Phillips is not any stranger to the art of the pivot. 

While Phillips opened a custom fragrance studio, The Scentarium, in TriBeCa in 2014 (where it stays to today), her latest custom scent salon, called Sue Phillips Atelier, shall be marketed otherwise. 

“Scenterprises has develop into very multifaceted. With my latest salon, I’m repositioning it as Sue Phillips Fragrance,” said the entpreneur, who plans to inaugurate the initiative by releasing her first Sue Phillips Fragrance Collection sometime next yr. 

Starting Sept. 7, visitors can book one-on-one appointments with Phillips on the salon, which is roughly 460 square feet and positioned at 19 East eightieth Street. 

For $850, Phillips will walk guests through her scent quiz, which poses questions on one’s aesthetic preferences regarding their kind of dress, the weather, food decisions and more, so as to develop a custom fragrance for them, the acquisition of which is included in the worth. 

Consumers may take the quiz online on the Scenterprises website totally free and buy a 1-oz. bottle of the perfume they’re matched with for $195 plus shipping and tax. 

“Sometimes having a lot information could be overwhelming, so I narrowed things right down to 4 [fragrance] families: fresh, floral, woodsy and spicy, and other people understand that higher,” Phillips said. “It’s a really fun, interactive and academic experience.”

Along with selling fragrances, Phillips plans to host events on the space that educate visitors in regards to the wealthy history of fragrance. “I would like to conduct play readings there, do mixology drinks. One in all the things I’m working on straight away is a timeline of fragrance through the a long time to placed on the wall, about how political, social and economic trends have really influenced fragrance,” said Phillips. 

With this next step, Phillips seeks to raise her area of interest fragrance brand to the following level. 

“Although I’ve been within the industry so long and I’ve had all this great experience, I feel that I’m just starting. I actually feel that my destiny is just happening now,” Phillips said.