FindMine recently raised $8.2 million in its seed round, as fashion brands proceed to attempt to predict the long run. 

The predictive intelligence and analytic firm’s latest fundraising round was led by investment firms XSeed Capital and Underscore VC and is on top of $1.7 million already raised, bringing FindMine’s total investments to $9.9 million. 

“We’re enthusiastic about this investment since it signifies that we are able to proceed to grow our platform’s ability to create highly-produced and differentiated editorial content out of thin air, empowering brands and retailers to take care of visibility with customers and other key audiences while driving each revenue and loyalty,” said Michelle Bacharach, chief executive officer of FindMine. 

The corporate uses predictive intelligence and merchant sales data to assist brands predict trends and manage inventory levels. The firm also creates content for a variety of beauty, apparel and residential brands — similar to Adidas, Perry Ellis, Reebok and Cole Haan, amongst others — across company web sites, campaigns, social media, emails and in stores. 

FineMine’s latest funding round comes as many retailers in the net personal styling industry are scuffling with how one can retain customers and switch a profit within the era of uncertainty. Stitch Fix, perhaps the leader within the space, slashed 15 percent of its corporate workforce in its most up-to-date quarter after widening its losses. Nordstrom said in May that it was winding down its personalized styling service Trunk Club, which it acquired in 2014. As an alternative, Nordstrom said it could concentrate its efforts on in-house personal styling services. Other brands simply can’t keep pace with rapidly-changing consumer demands and content creation. 

Bacharach acknowledged that “the present personalization process is broken and one-to-one, personal-based marketing simply doesn’t scale since the industry forgot about one big piece of the equation: the content,” explaining that this model “puts the onus on the brand to give you the content, leading to the identical small amount of assets sent to each consumer [and] segment. Marketing teams cannot create bespoke curated editorial content for every consumer. That is why we’re changing the sport with [artificial-intelligence] powered automation that may create visual, shoppable assets in milliseconds.

“FindMine’s technology allows marketers to showcase unique, curated shoppable assets to each segment and customer to enhance top-line revenue with larger shopping carts and longer, more profitable customer lifecycles,” she continued. “Merchants use FindMine to enhance bottom-line profitability and increase gross margins due to simpler inventory and logistics management.”

The most recent investment round shall be used to speed up go-to-market activities and further develop the firm’s AI-powered content engine and machine learning technology. Latest data sets will even be used to locate inventory along the availability chain and reduce split shipments. 

“FindMine is the subsequent rock star company within the retail tech space, due to their ability to assist brands connect with customers at scale,” said Underscore VC partner Lily Lyman

Damon Cronkey, partner at XSeed Capital, added that the present retail landscape has never been more competitive. “And FindMine has proven that they understand how one can solve one of the difficult issues in internet marketing, which is making a large volume of relevant content that drives purchasing behavior and results in long-term success. By leveraging AI and their deep experience with top brands, FindMine is poised to turn out to be the leader in an exciting and incredibly large recent market.”