CBD brand Prima has acquired Maine-based Prospect Farms, one among the most important hemp farms within the U.S.

The newly formed company might be referred to as Uplifter Brands, and include a variety of clean brands across personal care, supplements, spa and hospitality and pet wellness.

Prima’s Laurel Angelica Myers and Prospect Farms’ Brad Tipper will lead Uplifter Brands as co-chief executive officers, while Prima founder Christopher Gavigan, previous cofounder and chief product officer of The Honest Company, might be executive chairman. Financial terms of the deal weren’t disclosed.

With greater than 250 acres of regenerative cultivation, the farm holds a greenhouse, pharmaceutical-grade filing system, and on-site lab formulation and success to fuel growth for Uplifter Brands, in addition to uphold and expand the portfolio’s standards for sourcing and sustainability, the newly formed company said.

“At a time when a lot of our competitors are shutting down, consolidating or moving away from cannabinoids altogether, we’re doubling down on the ingredient and its vast therapeutic advantages,” Myers explained. “With the acquisition of a USDA-certified organic hemp farm and a good greater plan to guide the wellness category with the cleanest, science-backed botanical therapeutic products, we will’t wait to share what’s coming next.”

For his part, Tipper added: “We’re thrilled to hitch Prima and partner closely with their team of proven consumer products experts to construct Uplifter Brands. Our house of purpose-driven brands, underpinned by an unwavering commitment to sourcing, science and standards, will lead the wellness category.”

In addition to by itself site, Prima’s products are sold at Sephora, The Vitamin Shoppe and other retailers. They include skincare, comparable to Night Magic Restorative Face Oil and The Afterglow Deep Moisturizing Cream, in addition to CBD supplements.

Prospect Farms’ current product offering includes tinctures and topical products, while the pet line includes products designed to enhance mood and mobility.

Uplifter Brands’ next brand, launching early 2023, will goal the pet health category, with actress, model and advocate Brooke Shields because the chief brand officer.

It was announced in March, prior to the acquisition, that Shields had joined Prospect Farms as a chief brand officer and been appointed to the board of directors.

“We’re constructing, starting and igniting a relationship with Brooke Shields, as an envoy, as a robust brand voice, as a one who has equal amounts a platform and a position to influence and create a conversation,” Gavigan said.

Notable investors in Uplifter Brands include Maximalist, Greycroft, Lerer Hippeau, Global Founders Capital, Ropart Asset Management and Platform Ventures.