PARIS — Printemps Group, parent company of the famed Paris department store Printemps, has added two executives to its management committee.

Former Burberry and La Perla executive Jean Gasnier will come on board as managing director of latest business, while Alain Cheung, most recently director of digital and customer relationship management at SMCP’s Claudie Pierlot brand, will join as managing director of digital and omnichannel.

“After an intense three-year transformation plan, we want to mark a latest phase for the Printemps Group aimed toward developing large scale and long-term initiatives,” said Printemps chief executive officer Jean-Marc Bellaiche. “The standard and in-depth knowledge of their respective profiles complement the richness of our management committee.”

Gasnier steps as much as the role from the marketing, digital and omnichannel director position at Citadium, Printemps Group’s urban fashion brand, a post he held for five years. Prior to Citadium, Gasnier served as e-commerce and digital marketing director for La Perla and digital director at Elite Model Management. He also spent several years at Burberry, where he began as a digital business analyst before moving into the business architecture manager spot.

Joining from Pierlot, Cheung was previously European e-commerce director at Zadig & Voltaire. He held successive positions within the e-commerce department of French multibrand jewelry and watch retailer Cleor, reaching the post of e-commerce director. He also worked at French retail e-commerce solutions partner The Oz, and as a project manager at Meninvest Group, which holds a portfolio of men’s brands.

Under Bellaiche, Printemps is undergoing an ambitious overhaul to reinvigorate the historical French department store with experiential retail and a start-up approach. To that end, the group has added elements corresponding to branded pop-up cafés, and opened a podcast studio in its Paris flagship.

The Printemps Group operates 19 shops in France and opened its first international branch in Doha, Qatar, in November as a part of its expansion plan. It plans to open an NYC outpost at One Wall Street in early 2024.

Printemps Group can be parent company to Citadium, the Place des Tendances fashion and sweetness e-commerce site, in addition to Made in Design, a furniture and decor e-commerce site.