ST. MORITZ, Switzerland — Whether in Capri or the glamorous St. Moritz, on the beach or under the snow-capped Alps, Camille Miceli’s energy, fun-loving approach and zest for all times are unwavering and contagious.

Unveiling the Pucci x Fusalp collection over a three-day experience here, the artistic director of Emilio Pucci explained during an interview on the storied and luxury Badrutt’s Palace Hotel that she knew she desired to do a skiwear collection since Day One — although at the identical time she emphasized it’s entirely linked to the brand’s lifestyle concept.

“I desired to follow the story of Mr. Pucci, and St. Moritz is more Italian than Swiss, all of the Milanese love coming here — and now I’m a Milanese,  too,” said Miceli with fun. To ensure, the experience kicked off on Thursday and the town was teeming with Italians and lots of holiday makers from Milan and nearby Como and Bergamo. Dec. 8 is a national holiday that follows the feast of Milan’s patron saint, Ambrose, a day earlier.

“I feel it’s essential to maintain and emphasize the Italian side of Pucci,” said the designer.

There may be also one more reason for the tie-up with French skiwear specialist Fusalp: Pucci, who died in 1992, was a member of the Italian Olympic ski team in 1932. He began designing skiwear out of jersey fabrics in 1947 and opened his house in 1949.

“That is an amazing opportunity and matches in perfectly with the Pucci history,” said Pucci chief executive officer Saar Debrouwere in her first interview since joining the corporate last July.

The Fusalp capsule is an element of the gathering called La Famiglia, and Debrouwere underscored that it’s a key focus to “reach out to an prolonged audience,” while maintaining the sense of community, which this sort of experience fuels. “Being together, understanding the Pucci lifestyle is essential — and who wouldn’t wish to wear these colourful, joyful designs?”

Miceli also explained that there’s a connection between her circle of relatives and that of the Lacoste family, a co-owner of Fusalp, which led to a “very easy and fluid collaboration.”

The capsule marks the 70^th anniversary of Fusalp, mixing fashion with technical expertise.

Miceli worked with Fusalp’s creative director Mathilde Lacoste, revisiting three best-sellers from the ski specialist — the Gardena jacket, the Elancia and Belalp ski pants and the Maria ski suit — with Pucci allover prints.

Miceli reissued three patterns that she employed for the summer collection unveiled in Capri in April with the goal of creating them increasingly signature prints and recognizable as Pucci, “bringing them back season after season,” she said. They include the Marmo motif with black and shades of icy blue; the Iride pattern on the ski suit, and the Girandole.

“I would like to determine and demand on these prints,” said Miceli.

The gathering includes waterproof and protective materials, technical nylons and feathers along with thermals developed with “body mapping,” which give the effect of a contoured figure.

The core skiwear offer comprises eight pieces styled as three major looks, each characterised by three different color ranges and print variations. The après-ski proposal includes six heavy knitwear items and two padded ponchos.

Among the many lineup of accessories accented with nylon Pucci trim are a cap, scarf, snood, ear warmers, and a polycarbonate helmet.

Miceli has been embracing the see now, buy now format, and the gathering was available that very same day, each online and in a collection of Pucci and Fusalp boutiques, in addition to on Mytheresa.com, once more its exclusive online partner.

There are currently 11 Pucci stores, and Debrouwere, asked in regards to the brand’s distribution, avoided selecting one specific channel to further expand, moderately specializing in different opportunities depending on the gathering and the occasion.

In accordance with Miceli, she said that temporary stores are a viable outlet that will be further explored and in locations that relate to the Pucci lifestyle. Along with a pop-up in St. Moritz in an art gallery, where the Pucci x Fusalp collection will probably be exhibited for 12 days, one other temporary store was slated to open in Courchevel just a few days later.   

“I like this concept of rushing to get to a group that is accessible just for just a few days, otherwise you’ve missed it,” said Miceli, adding that “people get bored so easily. And the concept of seasons is old-fashioned. We’re addressing people in Brazil, Europe or Japan, meteorology could be very boring and old, it doesn’t mean anything. It’s at all times summer somewhere for a latest bathing suit.”

Indeed, Debrouwere is aware that Europe and the U.S. are strong markets for Pucci for the time being, but she is more occupied with catching the eye of the clusters of shoppers, often traveling world wide.

“Where is my customer? Where can we develop our business more? People should buy anywhere when traveling, and we must listen,” she said.

Michael Kliger, CEO of Mytheresa, touted the experiential events endorsed by Miceli. “With Mytheresa you grow to be a part of a family, you take part in fashion and luxury, art and creativity, and it’s fun and joyful to bring together the family in beautiful locations — and Pucci equals Italy,” he said, echoing Miceli.

The event drew around 150 guests, including several Mytheresa top customers from world wide.

“It’s an actual privilege to have this sort of experience,” mused Kliger. “Clienteling is so essential, staying near the shopper, maintaining loyalty, and we began early on so we see the outcomes,” continued the chief, pointing to 21 percent growth in Mytheresa’s sales within the third quarter.

He expressed pride in being the exclusive partner of the launch, saying that “the Pucci business is expanding and evolving. The gathering has been out since this morning and we’ve already seen a very good response to the designs,” noting that skiing specifically has grow to be “very fashionable” with Gen Zers.

Miceli has been staying away from traditional fashion shows, unveiling her first designs for Pucci over a fun-filled weekend of lunches, yoga classes and partying last April in Capri, the jet-set island where founder Emilio Pucci opened his initial boutique in 1951 — and offering loads of Instagrammable moments, corresponding to models lounging on towels doing synchronized leg lifts.

“I’m more occupied with the production of images — we reside within the time of images, in any case, and in offering the standpoint of various talents, photographers and models, which is much more accurate than a fashion show,” said the designer.

Debrouwere was attracted by Miceli’s “way of considering of Pucci as a way of life brand, in a fun, positive and open way.”

The respect and robust relationship between Miceli and Debrouwere is palpable. The latter brings to Pucci experience in product, merchandising and sales.  She joined the Italian brand from Shanghai-based fashion house Icicle, where she had been executive vp, design and product, since 2020 — and she or he admitted that being in China throughout the lockdowns was a really instructive experience.

Before that, she worked for eight years at Swedish fashion house Pimples Studios, which she joined in 2012 as ready-to-wear director, studio and product, ultimately becoming chief product officer in 2014.

A graduate of the Royal Academy of Nice Arts in Ghent, where she received a master’s degree in contemporary art and photography, the Belgian Debrouwere began her profession as a project manager at Ad!dict Creative Lab, a management consultancy specialized in customer experience. She would later join fashion brand A.F. Vandevorst in sales roles, and can be recruited in 2009 by Raf Simons as his collection director.

“Saar knows exactly what she wants, and she or he has a clever way of attending to it, in her nice but strong way,” said Miceli of the soft-spoken executive.

“Camille can also be very strong, and we take a look at the world in the identical way, we’re aligned and there may be chemistry,” chimed in Debrouwere. “I really imagine that there have to be a very good match with the creative director; it’s the one way it may possibly work.”

While admitting she was still in a “discovery and remark phase,” she offered that she is “an enormous fan of simplicity and efficiency. Collaboration and communication equals success and this is essential in all firms.”

At Pucci, which has been controlled by LVMH Moët Hennessy Louis Vuitton since 2000, and rebooted as a resort-focused brand, more collaborations will follow, “if Camille feels they make sense, if the occasion arrives,” said Debrouwere.

Miceli said she continues to be mulling the placement for the subsequent collection, which will probably be unveiled at the top of April or in May.  

“Beauty in the long run wins, and we’ve to have the suitable product with the suitable story and the suitable package, otherwise it is not sensible,” said Miceli, who was accessories creative director at Louis Vuitton before joining Pucci last September. “We’re a resort and lifestyle brand: We show the garments in a context.”