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10 Jul

Puma Releases Second Ceaselessly.Classic Campaign

Puma is seeking to some famous faces for its upcoming fall campaign.

The sports giant has reunited with campaign stars Caleb McLaughlin, Zaya Wade, Iris Apatow and Angus Cloud for its second Ceaselessly.Classic campaign, released Monday. They seem within the campaign modeling the Puma Suede sneakers, a staple shoe for the brand since 1968, and other styles similar to the Mayze, CA Pro and Cali Dream.

“Puma classics have been worn by icons of each generation they usually’re still making an impact today,” McLaughlin said. “I’m honored to be a component of the subsequent season of the Puma Ceaselessly.Classic campaign and excited to look at the continued impact of the staples and latest timeless styles that drop.”

The campaign faces were initially featured in February for the primary Puma Ceaselessly.Classic campaign, again modeling the brand’s Suede sneakers and other styles just like the Mayze, Cali and Clyde. 

Puma described the campaign as “bringing together those that are pushing culture forward by engaging creatives from different walks of life — from actors to content creators to athletes and musicians — to inform their stories of how they found ‘their way.’” 

“This next season of the Puma Ceaselessly.Classic campaign showcases the classics all of us love and latest styles which might be essential for a fall wardrobe refresh,” Wade said. “This fall, my back-to-school style will showcase my individuality and confidence, paired with my favorite Puma’s in fact.” 

That is Puma’s latest initiative this yr. The brand has had a busy yr of collaborations thus far, teaming with the likes of costume designer and stylist June Ambrose and Peloton instructor Olivia Amato. Puma also launched into an exclusive take care of Formula 1 to equip sports officials on the track and create merchandise collections and signed on because the official apparel sponsor for next yr’s San Francisco Marathon. 

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