Followers aren’t the whole lot, but surges within the metric might be a sign of cultural shifts and moments value listening to.
For instance, data from digital marketing agency Stylophane found that Rihanna’s Fenty Beauty clocked significant cross-platform follower increases within the lead-up to and aftermath of her much-awaited Super Bowl halftime performance, and now reigns because the sixth most-followed beauty brand on TikTok.
Selena Gomez became probably the most followed woman on Instagram in February, and her brand, Rare Beauty, followed suit. The cosmetics brand gained probably the most latest followers on each platforms throughout the month, with a whopping 628,000 on Instagram alone.
Here, see the variety of followers gained by each of TikTok’s fastest-growing beauty brands in February.
- Rare Beauty: 400,000
- Fenty Beauty: 400,000
- Charlotte Tilbury: 150,900
- R.e.m. Beauty: 100,000
- ColourPop Cosmetics: 100,000
- Florence by Mills: 100,000
- The Inkey List: 74,900
- Tree Hut: 69,500
- Drunk Elephant: 67,900
- Sol de Janeiro: 59,800
The variety of followers gained by each of Instagram’s fastest-growing beauty brands in February.
- Rare Beauty: 628,128
- Fenty Beauty: 296,376
- Huda Beauty: 230,356
- Dior Beauty: 122,790
- Yves Saint Laurent Beauté: 99,484
- Nars Cosmetics: 67,142
- Pat McGrath Labs: 59,001
- R.e.m Beauty: 57,550
- Ouai: 53,229
- L’Oréal Paris: 53,191
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