DamDam Snow Mushroom Salt Cleanser

$34 at sephora.com, Damdamtokyo.com, starting Feb. 15.

DamDam brings its signature, Japanese heritage ingredient-led lifestyle in the shape of its first cleansing bar.

True to the product’s name, the cleanser’s lively ingredients are salt and snow mushroom, an exfoliating and elasticity-boosting duo (respectively) which can be said to profit oily and acne-prone skin.

“A number of our products currently straight away are servicing, or are more useful, for individuals with sensitive, dehydrated or combination skin,” said Giselle Go, who cofounded DamDam with Philippe Terrien. “This cleanser is formulated for individuals with more oily skin, potentially brought on by hormone imbalances or other aspects.”

Accompanying the cleansing bar is a compostable exfoliating glove constructed from plant fibers, marking a second addition to DamDam’s fledgling assortment of face and body tools and accessories, like lymphatic drainage tools.

Go didn’t share sales expectations for the cleanser, but industry sources pegged the launch to do $600,000 in global sales during its first yr available on the market.

Glow Recipe Avocado Ceramide Moisture Barrier Cleanser

$28 at sephora.com, Glowrecipe.com

For Glow Recipe founders Christine Chang and Sarah Lee, a well-formulated cleanser is step one toward a healthy skin barrier.

“Cleanser is usually considered this throwaway step, since you wash it down the drain, but if truth be told, it might set the tone to your entire routine,” Chang said.

Formulated with colloidal oatmeal and a mix of pre- and probiotics, Glow Recipe’s Avocado Ceramide Moisture Barrier Cleanser, goals to create healthy, clean canvas for the regimen that follows.

“Having a healthy skin barrier shouldn’t be at all times as immediate a priority amongst consumers as things like irritation and breakouts — but an unhealthy skin barrier can manifest as exactly those [concerns], and folks will often misidentify that,” Chang said.

The cleanser is the third product within the brand’s Avocado franchise, which also features a retinol eye cream and ceramide recovery serum. Although Chang and Lee didn’t specify sales expectations for the launch, industry sources have indicated it could reach $9.5 million in sales.

EltaMD Skincare Oil-in-Gel Cleanser

$34 at Eltamd.com, Harbenhouse.com

After a blockbuster yr in 2022, EltaMD Skincare is gearing up for a fair greater 2023.

Fresh off the sweeping, Hailey Bieber-assisted success of its UV Clear Broad Spectrum SPF 46, which was reportedly the best-selling prestige skincare product within the U.S. in 2022, the brand is inaugurating its third cleanser up to now.

An oil-in-gel formula containing turmeric root, vitamin E, meadowfoam seed oil and pumpkin enzyme, the cleanser hydrates and draws out pollutants.

“It’s a three-phase formula that goes from a gel to an oil, then transforms into an easy-to-wash-off milky emulsion,” said Madhu McArdle, brand director at EltaMD, who noted that increased awareness is a key goal for 2023.

“We would like to proceed to bring our products in front of more people; on TikTok, we’ve seen numerous momentum from organic videos, which is improbable and we’re seeking to construct on,” she said.

McArdle didn’t comment on sales, though industry sources report the Oil-in-Gel Cleanser will do between $3 million and $5 million in first-year turnover.

Murad Soothing Oat and Peptide Cleanser

$42 at ultabeauty.com, Murad.com

Dr. Murad is taking up eczema.

While the dermatologist has long addressed inflammatory skin concerns amongst his patients, he’s now bringing bottled solutions to consumers through his eponymous brand in the shape of a three-step system.

Coupled with Quick Relief Colloidal Oatmeal Treatment and the Every day Defense Colloidal Oatmeal Cream, Murad’s Soothing Oat and Peptide Cleanser goals to pacify eczema-prone skin through soothing ingredients corresponding to oat kernel extract.

“Something like eczema that has been around without end — it’s not recent territory, however it was this concept that Dr. Murad used to make his own formulation in his office to treat it, so we thought, ‘Why don’t we modernize that and pursue the problem from a retail perspective?” said Kristen Robinson, Murad’s senior director of recent product development.

Formulated with shea butter, glycerin, flavonoids and polyphenols along with oat and micellar peptides, the cleanser goals to bring a holistic approach to eczema care: “We don’t prefer to lean on one star ingredient in our formulations,” Robinson said.

Industry sources estimate the cleanser is anticipated to achieve $3 million to $4 million in first-year sales, although the brand declined to comment on the projections.

The Extraordinary Glucoside Foaming Cleanser

$12.50 at ultabeauty.com, Theordinary.com

The Extraordinary’s second cleanser has arrived.

The primary of six recent products the brand plans to introduce in the primary half of 2023, The Glucoside Foaming Cleanser is powered by cleansing agents decyl glucoside and coconut-derived coco-glucoside and designed to remove makeup and impurities.

“You’ll never see an enormous range of cleansers from The Extraordinary, because after we take into consideration product development, we let it’s led by science slightly than by marketing,” said Nicola Kilner, founder and chief executive officer of Deciem. “If you may have expensive retinoids, technology and actives, it’s far more practical to place those in a serum.”

The non-comedogenic cleanser is now available to members of The O. Lab Mailing List, and can roll out to Ulta Beauty on March 9. While Kilner didn’t comment on the brand’s performance, The Extraordinary was valued at $2.2 billion on the time of its acquisition by The Estée Lauder Cos. Inc. in 2021.